Business Development Manager

About Florabelle Living

Established in 1982, Florabelle Living has grown into one of Australia's leading innovators in homewares wholesale. We offer an exclusive, design-led range of high-quality products spanning artificial flowers, plants and trees; designer lighting; furniture; homewares; décor; marble accents; home textiles; outdoor furniture; pots and planters; and seasonal collections including Christmas lighting and décor.

Our success is built on strong wholesale and commercial partnerships and a steadfast commitment to service excellence, supported by a nationwide network and a passionate team that genuinely loves what we do.

About the Role

This is a newly created, high-impact role for a commercially minded and design-savvy business development professional. As Business Development Manager — NSW, you will be responsible for identifying, approaching and converting commercial development and design opportunities across NSW, placing Florabelle Living products at the heart of some of the most exciting property and interiors projects in the state.

This is a proactive, outbound-led role. You will build relationships with developers, interior designers, procurement managers, aged care operators, commercial fit-out specialists and project managers — bringing our complete product offer to commercial clients who need furniture, homewares, decorative trees, outdoor furniture, pots and planters at scale.

You will represent a brand with 40+ years of heritage, a trusted product range, and the supply capability to service large-scale commercial projects from concept through to delivery.

Target Commercial Sectors

Build to Rent (BTR)

Managed Apartments

Co-living Developments

Commercial Offices

Corporate Fit-outs

Co-working Spaces

Aged Care Facilities

Retirement Living

Seniors Lifestyle Villages

Hotel & Hospitality

Display Suites

Property Developers

Key Responsibilities

Business Development & Sales

• Proactively identify and pursue new commercial opportunities across NSW's development, design and facilities sectors
• Build and maintain a robust pipeline of commercial project leads through cold outreach, networking, referrals and industry events
• Develop trusted relationships with interior designers, architects, procurement managers, property developers and facilities operators
• Present Florabelle's product range with confidence, tailoring solutions to project scope, specification requirements and budget
• Prepare and deliver compelling commercial proposals, quotes and presentations
• Achieve agreed revenue targets, new client acquisition KPIs and pipeline benchmarks

Sector & Market Expertise

• Develop deep knowledge of your target sectors — understanding procurement cycles, project timelines, specification processes and key decision-makers
• Stay across the NSW commercial property pipeline — including DA approvals, build-to-rent announcements, aged care developments and major fit-out projects
• Attend industry trade events, networking functions and design expos to build profile and generate leads
• Represent Florabelle Living at major design and commercial property events relevant to the NSW and broader national market

Product Knowledge & Specification

• Develop expert knowledge of Florabelle's complete product range including furniture, decorative trees and plants, homewares, outdoor furniture, pots and planters
• Work with clients to specify appropriate products for projects, including volume requirements, lead times, customisation options and installation considerations
• Collaborate with the Product and Creative teams to ensure the commercial offer is appropriately packaged and presented for each sector
• Provide market feedback to inform future product development and range direction

Account Management & Relationships

• Manage and grow a portfolio of commercial accounts, ensuring exceptional service and repeat project engagement
• Work closely with internal Customer Service, Logistics and Operations teams to ensure seamless project fulfilment
• Maintain accurate records of prospects, clients and pipeline activity in CRM
• Provide regular reporting on sales activity, pipeline status and market insights to the National Sales Manager

What We Are Looking For

Experience

• Minimum 3–5 years' experience in a business development, commercial sales or account management role
• Proven track record of proactive new business development — not order-taking, but genuinely hunting for opportunities
• Experience selling into commercial sectors such as property development, interior design, aged care, hospitality, facilities management or building/construction
• Exposure to homewares, furniture, décor, outdoor living, or related product categories is highly valued
• Experience working with interior designers, architects or specification consultants is an advantage

Skills & Attributes

• A natural relationship builder — warm, credible and persistent
• Strong commercial acumen with the ability to understand project budgets, timelines and procurement processes
• Confident presenter and communicator — able to pitch to a single designer or a developer's board of directors
• Self-motivated and results-driven with a hunter mentality and the discipline to manage your own pipeline
• Design-aware — you don't need to be an interior designer, but you need to understand and appreciate quality and aesthetics
• Highly organised with excellent time management across a large territory and varied client base
• Proficient with CRM tools, Microsoft Office and comfortable with digital communication

What We Offer

Competitive base salary

Benchmarked to experience and market rate

Uncapped commission structure

Rewarding performance on new and existing commercial accounts

Vehicle allowance or company car

To support territory coverage across NSW

Product allowance

Staff pricing across the Florabelle range

A genuine product range to sell

40+ years of product credibility and supply capability

Career growth

Be part of building a new commercial channel for a growing business

How to Apply

If you are a commercially driven, relationship-focused professional who knows how to open doors and close deals in the built environment, we want to hear from you.

Please submit your CV and a cover letter outlining your relevant commercial sector experience and why you are excited about this opportunity to ***email_hidden***

Applications are reviewed on a rolling basis. Early applications are encouraged.