Content strategist

Position Title: Content Strategist

Location: On-site preferred, Adelaide-based

Industry: Tech + Health & Wellness

A fast-growing Australian tech company in fitness and wellness is looking for a Content Lead who wants to own creative output end to end. Not manage a posting schedule, but genuinely shape how a brand shows up in the world.

The business builds AI-powered software for the fitness industry and works with leading gym and studio operators across Australia and internationally. Their content has been a core part of how they have grown: creative, opinionated, and built to stop the scroll rather than fill a feed. Now they need someone to take it further.

What You'll Be Doing

• Own the full content output across paid ads, organic social, founder content, product launches, customer stories, and creative campaigns
• Write scripts for short-form video, ads, and organic content
• Generate creative concepts and campaign ideas — the kind that make people pause, not scroll past
• Plan, shoot, and edit content in a phone-first, native style, or brief editors when needed
• Manage content calendars and ensure consistent volume across channels
• Film and produce customer testimonials and case study content
• Stay across platform trends and algorithm changes and adapt quickly
• Test, analyse, and iterate on content performance with a genuine bias toward improvement
• Work directly with the CEO on creative strategy and new experiments

What You Bring

• A genuine love of content, social media, and the craft of making things that land
• Strong creative instincts: you have ideas constantly and know how to execute them
• Comfortable on camera and confident bringing energy to video content
• Proactive, fast-moving, and able to manage multiple content streams without dropping the ball
• An eye for what makes people stop scrolling and the ability to reverse-engineer it
• Strong writing skills across scripts, captions, briefs, and campaign concepts

What Will Make You Stand Out

• Experience in fitness, health, startups, paid advertising, or content creation
• A portfolio of content you have made that you are genuinely proud of
• You have managed or contributed to a brand's social presence with measurable results
• You back yourself to try things, learn fast, and not need a detailed brief to get started

Why This Role

Real creative ownership, direct founder access, and the chance to help shape a brand that is scaling globally from Adelaide. No corporate layers, no approval chains, no fluff. Just fast-moving creative work that actually matters to the business.

Apply now: Please submit your resume in PDF format along with examples of content you have created, accounts or campaigns you admire, and why you would be great for this role. Examples of creative execution and impact goes a long way.

For more information, please reach out to ***email_hidden***. Please note that only shortlisted candidates will be contacted.