Regional Sales Manager

Company Description

Liberty Oil Australia have a proud history of truly independent fuel retail and distribution in Australia. We operate a regional network of fuel depots and distribute hundreds of millions of litres of fuel a year, making Liberty one of the largest wholesalers operating across Australia.

The company strives to give the best service, the most reliable supply and the best deal for their customers. Given their history, they know the Australian fuel industry well. They’re long-term players who are proud of their flexibility, their agility and their ability to do whatever it takes to provide the most competitive and most reliable fuel supply to their customers across the country.

Whilst Liberty Oil is owned by Viva Energy Australia, one of Australia’s leading energy companies, it remains at its core an independent wholesale subsidiary with the advantage of being able to obtain support from the broader Viva Energy network.

The Regional Sales Manager is responsible for driving sustainable, customer-led profitability across the region by developing strong client relationships, identifying growth opportunities, and managing commercial performance within the Greater Shepparton region. The role is responsible for sales execution against targets for revenue, gross profit, and debtor management, while proactively monitoring market trends, risks, and competitor activity in the Shepparton region.

The Regional Sales Manager partners across functions to help deliver the broader business strategy, contributes to key commercial projects, and ensures alignment between customer needs and operational capability. The role also requires leadership, demonstrating organisational values, sound judgement, and accountability, while ensuring compliance with all regulatory and company requirements.

Role Responsibilities and Contributions

• Drive customer-led profitability by developing strong relationships and executing effective sales strategies
• Achieve sales performance targets across fuel and lubricants revenue, gross profit, and debtor management
• Identify and respond to market trends, competitor activity, and risks to protect and grow the customer base
• Contribute to business growth through strategy development, implementation, and key commercial projects
• Collaborate across functions to deliver financial performance and overall business outcomes
• Ensure compliance with regulatory and company requirements while maintaining strong operational discipline
• Demonstrate leadership by modelling organisational values, sound judgement, and accountability
• Proactively manage and escalate risks, issues, and opportunities, while supporting a positive, team-oriented culture

Qualifications

Role Requirements

• Demonstrated experience in sales leadership with accountability for revenue, profitability, and debtor management
• Strong commercial acumen, including experience managing or contributing to P&L outcomes
• Proven ability to build and maintain effective customer relationships and drive business growth
• Experience identifying market trends, risks, and competitive activity, with the ability to respond strategically
• Ability to lead and influence across functions, contributing to broader business initiatives and projects
• Strong communication, negotiation, and stakeholder management skills
• Sound judgement, decision-making capability, and a proactive approach to problem-solving and risk management
• Commitment to demonstrating organisational values, ethical behavior, and compliance with all regulatory and company standards

Additional Information

This role offers a unique opportunity to make a significant impact on Liberty's operational efficiency and profitability through offering a unique end-to-end depot, driver and stocks management.

We welcome applicants from diverse backgrounds, Aboriginal and Torres Strait Islander.

If you believe you are suited for this role please submit your CV and Cover Letter by clicking the 'apply now' button below.

Please note only shortlisted applicants will be contacted.