Senior Marketing Campaign, Marketing & Communication Unit

The Senior Marketing Campaign, Marketing & Communication will lead and oversee the marketing strategies and initiatives that drive business growth and promote awareness for retail and corporate banking financial services. The role requires a dynamic professional who comprehends marketing principles and frameworks and is able to develop marketing plans and execute the marketing campaigns that effectively meet the banks’ objectives and goals.

• Main Duties

Strategic Campaign Planning

• Develop comprehensive marketing campaigns that align with the bank’s goals and objectives to support retail banking and corporate banking portfolios;
• Manage campaign budgets and timelines to ensure projects are delivered on time and cost efficiency;
• Collaborate with cross-functional teams to ensure campaign messaging, value proposition, and creative assets are on-brand and effective;

Campaign Execution

• Plan and execute campaigns that cater to different targeted audiences to achieve specific goals and results in various areas, such as tactical, awareness, and product launch campaigns, which drive business growth and awareness using digital platforms, especially leveraging social media channels and marketing touchpoints;
• Develop and implement offline marketing activities, including products and services launch event, partnership MOU event, sales activation, etc.;

Performance Tracking And Reporting

• Analyze campaign performance data and adjust strategies as needed to optimize results and Return of Investment (ROI);
• Monitor competitors’ marketing activities, product launches, and campaign performance, and prepare comprehensive reports to inform strategic decisions;
• Stay up-to-date on industry trends and best practices to continually improve campaign effectiveness;

Collaboration

• Build and maintain relationships with external vendors, influencers, and business partners to support campaign execution;
• Work closely and maintain a good working relationship with internal teams, product owners, and related
• cross-departments during each campaign stages process;
• Perform other task as assigned by line manager.

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• Degree/Professional qualification in Marketing, Finance and Banking or equivalent.
• At least 3 years of experience in marketing, preferably in financial services, excellent communication, and project management skills.
• Strategic thinker with the ability to develop marketing plans aligned with business goals, market trends, and customer insights.
• Creative and solution-focused, skilled in crafting innovative campaigns that engage audiences, build brand identity, and drive results.
• Strong analytical skills to turn marketing data into insights and make data-driven decisions that boost impact and ROI.

Senior Marketing Campaign, Marketing & Communication Unit

How To Apply

Interested applicants, please send by email attached with a cover letter and your most updated CV (with current photo) to ***email_hidden*** or submit the hard copy at Our Head Office, Building No. 33 C-D, Tchecoslovaquie Blvd (169), Sangkat Veal Vong, Khan 7 Makara Phnom Penh. Only short-listed candidates will be contacted for an interview.

More information, please kindly contact phone number: 081 666 597 / 081 444 179

Please visit our website: https://ftb.com.kh/careers

Contact

Head Office Branch

HR Department

Tel : +855(0)23 862 111 Fax : +855(0)23 426 108/ 426 410 Email : ***email_hidden*** Website : www.ftb.com.kh Swift Code : FTCCKHPP Address : No. 33CD, Street 169, Sangkat Veal Vong, Khan 7 Makara, Phnom Penh, Cambodia.