Product Marketing Manager - B2B Marketplace

We're looking for someone who sits at the intersection of product, growth, customer behavior, and commercial outcomes. Someone who understands how products are positioned and brought to market, but who is equally passionate about demand generation, conversion optimisation, experimentation, and growth.

You'll join a growing Australian business operating across B2B marketplaces and finance products, helping shape how we attract customers, improve conversion, identify opportunities, and build scalable growth engines.

This is a hands-on role with significant autonomy and direct access to the founders. You'll have the opportunity to influence product direction, customer acquisition, growth strategy, and commercial outcomes.

The Opportunity

You'll be responsible for understanding customers, identifying opportunities, improving acquisition and conversion performance, and helping shape products and solutions that deliver genuine value.

This role goes beyond traditional product marketing. You'll work across demand generation, performance marketing, customer insights, funnel optimisation, AI-assisted workflows, and growth initiatives that directly impact revenue.

What You'll Be Doing

• Developing and executing growth initiatives across B2B products and marketplaces
• Understanding customer behaviour, pain points, and buying decisions
• Identifying opportunities to improve conversion rates throughout the customer journey
• Working across acquisition channels including paid, content, retargeting, and demand generation initiatives
• Leveraging customer insights and data to influence product improvements and new opportunities
• Running experiments and testing new ideas to improve performance
• Building and optimising scalable growth systems and processes
• Utilising AI tools and automation to improve productivity and marketing effectiveness
• Collaborating closely with leadership to drive commercial outcomes

About You

You may currently be a Product Marketing Manager, Growth Marketing Manager, Demand Generation Manager, Product Growth Manager, or similar.

What matters most is that you're commercially minded and enjoy being hands-on.

You'll likely bring

• Experience across Product Marketing, Growth Marketing, Demand Generation, or Performance Marketing
• Experience within B2B SaaS, marketplaces, lead generation businesses, fintech, or high-growth environments
• Strong understanding of customer acquisition, conversion funnels, and growth metrics
• Ability to translate customer insights into commercial outcomes
• Experience running experiments and using data to drive decisions
• Curiosity around AI and modern growth tools
• Strong organisational skills and the ability to execute independently

This Role Is Likely For You If

• You enjoy building more than managing
• You like solving commercial problems
• You naturally identify customer friction and growth opportunities
• You enjoy testing, learning, and iterating
• You want ownership and the ability to influence outcomes
• You thrive in fast-moving environments where ideas become action quickly

What's On Offer

• High levels of autonomy and ownership
• Opportunity to influence both growth and product direction
• Direct access to decision-makers
• Fast-moving and entrepreneurial environment
• Genuine commercial impact across multiple businesses

To find out more please apply and/or send your profile to ***email_hidden*** (If you are sending your CV direct, please also ensure you apply for the role).

Looking forward to hearing from you!