Marketing Strategy Lead

Bayer

Help transform healthcare through strategy, innovation and customer experience

Are you an experienced pharmaceutical marketer ready to lead and deliver impactful campaigns and shape brand growth across Australia and New Zealand?

We are seeking a Marketing Strategy Lead to drive strategic marketing initiatives, elevate customer experiences and optimise product performance within a dynamic healthcare environment.

About The Role

You’ll lead and deliver on the end-to-end marketing planfor assigned pharmaceutical portfolios — from market planning, campaign delivery and content creation to performance optimisation and lifecycle management, as part of a cross functional product team.

Working closely within a self managed cross-functional team, you’ll deliver innovative omnichannel strategies that create value for healthcare professionals, patients and the business.

Key Responsibilities

  • Develop and execute integrated marketing and launch strategies
  • Lead customer-centric campaign planning and execution
  • Analyse market trends and performance insights to guide decision-making
  • Drive multichannel engagement and digital excellence
  • Partner with internal stakeholders and external agencies
  • Support forecasting, financial planning and budget management
  • Champion agile marketing and continuous improvement

About You

  • 5+ years’ experience in pharmaceutical marketing roles
  • Proven success in developing and executing pharmaceutical marketing strategies
  • Understanding of omnichannel marketing and digital engagement
  • A mindset of experimentation and innovation with appetite for driving innovation and productivity using AI* Strong commercial acumen including forecasting and budgeting
  • Excellent stakeholder management and communication skills
  • Experience working within matrix and agile environments
  • Degree qualified

Why Join Us?

  • Opportunity to influence healthcare outcomes across ANZ
  • Collaborative and innovative culture
  • Hybrid work flexibility
  • Career growth in a global organisation

Apply now and help build innovative healthcare solutions that create meaningful impact.

Application Period: 26 JUNE 2026

Reference Code: 871871

Division: Pharmaceuticals

Location: Australia : New South Wales : Pymble

Functional Area: Marketing

Position Grade: VS 1.3

Employment Type: Regular

Work Time: 26 JUNE 2026

Address Telephone E-Mail

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