Content Design Manager
RAC WA
With over 1.3 million members RAC is one of WA’s most iconic and trusted brands. We are a purpose-led member organisation striving to create greater value for our members and deliver on our purpose to be “
The driving force for a better WA.”
As our Content Design Manager, you will lead the content design stream of RAC's Digital Experience Program. This includes supporting the migration to a new headless CMS, redesigning the website's information architecture, establishing content standards and governance, and ensuring content experiences are optimised for members with a focus on mid to lower funnel journeys.
This role is being offered on a 12-month maximum term contract on a full-time basis (0.8 fte/ 4 days will be considered for the right candidate) and will work across Website Performance, Digital Products, Marketing and Product teams to deliver a more intuitive, scalable and effective digital experience while building the content foundations required to support RAC's future digital ecosystem.
What will you be doing?
- Leading cross-functional stakeholder engagement to build alignment, drive adoption of an enterprise approach to content, and embed content best practices across teams.
- Developing governance and guidance models, supporting the Web Performance Team and stakeholders with frameworks, training, and content standards.
- Collaborating with UX and SEO roles to enhance content structure, usability, accessibility, and search visibility—transforming disjointed pages into connected experiences.
- Serving as the strategic content partner to marketing, service, and digital teams—translating business priorities into clear, actionable content briefs.
- Articulating the strategic role of content in achieving RAC’s Group and Digital Experience Strategy, and championing its impact on member experience and brand trust.
- Defining and executing content strategies across the full member journey, focusing on mid-to-lower funnel optimisation for acquisition, retention, and conversion.
- Mapping and optimising customer journeys by identifying content gaps, validating plans with research, and designing persuasive content aligned to key stages.
- Setting clear direction for content teams, providing briefs, guidance and frameworks that drive efficient, high-performing content delivery.
- Developing reusable narratives and assets to deliver scalable, brand-aligned content across digital channels, including micro-interactions and social impact messaging.
- Monitoring and optimising content performance, leveraging insights from surveys, dashboards, and research to continuously improve engagement and outcomes.
- Benchmarking and reporting content impact, contributing to regular performance reviews, presenting insights, and refining strategic direction based on data.
- Supporting campaign and publishing activity, by reviewing digital content, advising on structure and SEO, and contributing to CMS optimisation and campaign integration.
What are we looking for in you?
- Significant experience in content design, digital content planning, production, and management.
- Strong technical knowledge across SEO, UX, information architecture, digital copywriting, analytics, and content management systems (including Headless CMS).
- Proven ability to combine creativity and analysis to develop high-quality, user-centric content that delivers measurable business outcomes.
- Excellent communication and collaboration skills, with a track record of influencing stakeholders and building trusted partnerships.
- Well-developed prioritisation and time management skills, with the ability to align content initiatives with business and audience value.
- Tertiary qualifications in Digital Media, Marketing, Advertising, Business, or a related discipline.
- Demonstrated alignment with organisational values, with strengths in managing ambiguity, focusing on members, and role modelling behaviour-based leadership.
What can we offer you?
- A workplace culture where our people feel valued, respected and empowered
- Work in flexible ways that meet work/life commitments and support wellbeing
- Professional career development and training
- Free Roadside Assistance and discounts on RAC products and services including Insurance, Holiday Parks and Resorts, Security, Finance and Auto Services
- Be part of a purpose led organisation that gives back to the WA community
- Opportunities for community engagement and corporate volunteering
- A very active Social Club – join one of the most active social clubs in Perth with over 900 members
To apply for this exciting opportunity, please submit a 1-page cover letter outlining your suitability and interest in the position along with your resume.
Applications Close: Wednesday 24th June 2026
We encourage you to apply as soon as possible, as RAC reserves the right to close this vacancy without notice.