Social Media Executive

The Role

Salter Brothers Hospitality is seeking a creative, culturally connected Social Media Executive to bring our portfolio of luxury hotels / retreats, restaurants and experiences to life across digital platforms.

Working closely with our Senior Content Manager, you’ll play a hands on role in ideating, capturing and delivering engaging, platform first content that drives brand awareness, audience growth and guest visitation.

This is an exciting opportunity for a social first storyteller who thrives on trends, understands what cuts through, and loves hospitality.

We are accepting applications from both Brisbane and Sydney.

The role and responsibilities

• Create and publish high-quality, engaging content across Instagram, TikTok and emerging platforms
• Capture social-first content on-site across our venues using mobile and professional equipment
• Edit content using tools such as CapCut, Adobe Creative Suite and native platform editors
• Collaborate on content strategies that grow reach, engagement and followers
• Identify trends, audio and cultural moments to maximise performance
• Contribute fresh, creative concepts that inspire audiences to visit and book
• Build and manage relationships with creators and influencers, including hosted experiences
• Support end-to-end content production, including briefing, shoots and delivery
• Assist with content planning, scheduling and day-to-day channel management
• Monitor performance and provide insights to continuously optimise results

Essential criteria required to thrive in this role

• 2–4 years’ experience in social media, content or creative roles ideally from within luxury hospitality, travel, tourism or lifestyle brands
• Proven ability to shoot and edit content across mobile and professional formats
• Strong knowledge of Instagram, TikTok and emerging platforms
• A sharp creative eye and storytelling ability
• Proficiency in CapCut, Adobe Creative Suite and social tools
• Excellent collaboration and communication skills
• A proactive, hands-on approach with the ability to work in a fast-paced environment

Salter Brothers Hospitality Benefits

• Huge range of discounts across our entire portfolio of luxury hotels and retreats including accommodation, F&B and Spa discounts;
• Friends and family discounts;
• Access to Employee Assistance Program (EAP);
• Caring and progressive culture where all team members are celebrated & recognised regularly;
• Opportunities for career development and mobility across our 20+ Australian properties (and growing!).

To apply online, please click on the apply button or alternatively, send your resume through to our Group Director of Talent and Culture ***email_hidden***