Social Media Coordinator

Agency Department of Tourism and Hospitality Work unit Tourism NT - Global Brand and Content

Job title Social Media Coordinator Designation Administrative Officer 5

Job type Full time Duration Fixed to 28/05/2027

Salary $90,946 - $95,468 Location Alice Springs, Darwin

Position number 14054 RTF 349912 Closing 24/06/2026

Contact officer Kassandra Hall, Manager on 0488 123 310 or ***email_hidden***

About the agency www.tourismnt.com.au

Apply online https://jobs.nt.gov.au/Home/JobDetails?rtfId=349912

APPLICATIONS MUST INCLUDE A ONE-PAGE SUMMARY ABOUT YOU, A DETAILED RESUME AND COPIES OF YOUR

TERTIARY QUALIFICATIONS

Information for applicants – inclusion and diversity

The NTPS values diversity. The NTPS encourages people from all diversity groups to apply for vacancies and accommodates

people with disability by making reasonable workplace adjustments. If you require an adjustment for the recruitment

process or job, please discuss this with the contact officer. For more information about applying for this position and the

merit process, go to the OCPE website.

Primary objective

In conjunction with the Global Content Manager, coordinate and implement Tourism and Event NT’s social media program

in line with the Global Brand and Content Team’s content and social media marketing objectives. Effectively manage Tourism

and Event NT’s owned global consumer social media channels to enhance positive awareness of the NT as a visitor

destination.

Key duties and responsibilities

1. Develop and implement Tourism and Event NT’s global social media strategy in line with Tourism and Event NT’s content

marketing needs and marketing objectives.

2. Source, write, edit, produce, and publish content that tactically supports Tourism and Event NT’s brand values and the

annual marketing strategy.

3. Track and review social media performance via Brandwatch and use data analytics to ensure activity is optimised to

audiences throughout the customer journey.

4. Coordinate and host global influencer and content creator families throughout the Northern Territory.

5. Negotiate with external consultancies or suppliers to coordinate social media contract deliverables.

6. Maintain regular reporting and provide advice on best practise social media marketing to the wider team and partners.

7. Liaise and positively maintain working relationships with tourism operators, the wider marketing team and other

government agencies.

8. Provide project support and coordinate work in conjunction with the Global Content Manager.

Selection criteria

Essential

1. Demonstrated social media platform management experience, including the ability to source and develop new content,

write copy and schedule posts across multiple social media platforms.

2. Demonstrated understanding of the different social media platforms, their roles, and functions in reaching audiences

across the consumer journey.

3. Excellent attention to detail and organisational skills as well as proven ability to coordinate projects end to end with

varying deadlines and levels of urgency.

4. Advanced written and oral communication skills with the ability to represent Tourism and Event NT’s on the ground

working with industry.

Desirable

1. Knowledge and understanding of the Northern Territory tourism industry, including major players and relevant

stakeholders, or the ability to obtain such knowledge quickly.

2. Demonstrated experience in contributing to marketing programs in the Tourism or Leisure industry.

3. Proficiency in digital data analytics tools, demonstrated reporting capabilities and proactively optimising content based

on results.

4. Tertiary qualifications in communications, marketing, tourism and/or other related discipline.