Group Segment Lead

Avant Mutual

Location: Hybrid Sydney CBD

Two positions available: Permanent Full time and Parental Leave Contract until end June 2027

About Avant

Avant is Australia’s leading medical defence organisation with a proud heritage of protecting Australian medical professionals for over 130 years.

Avant now represents 90,000 health practitioners and medical students across every state and territory, delivering market leading products and services to meet their professional, personal and practice needs. As a member-owned organisation, our mission is to protect, support and empower our members across every stage of their professional journey.

About the Role

Join Avant as a Group Segment Lead and play a pivotal role in shaping how we understand, engage and deliver value to our members. Sitting within the Customer and Strategy division, this is a high-impact leadership role responsible for defining and delivering segment strategies that align to Avant’s broader strategic ambitions.

You will work at the intersection of strategy, marketing, insights and business delivery, translating deep customer understanding into meaningful value propositions, targeted go-to-market plans, and seamless member experiences across the Group. This is a highly visible role requiring strong influence, commercial thinking, and a genuine commitment to putting members at the centre of everything we do.

If you thrive in a dynamic, evolving environment and enjoy connecting strategy through to execution, this is an outstanding opportunity to make a measurable impact.

Key Accountabilities

Segment Strategy Delivery and Value Proposition Development
Partner with Group Strategy and Insights to design, develop and evolve Avant’s segment frameworks and operating model
Translate segment insights into clear strategies, aligned objectives, measurable KPIs and actionable initiatives
Build compelling, differentiated value propositions aligned to the Avant master brand and member needs
Lead the development of business cases and track performance through robust segment reporting
Map lifecycle needs and identify opportunities to enhance engagement and member value
Drive understanding and adoption of the segment framework across the organisation
Annual Go-to-Market Strategy, Planning & Execution
Set and deliver annual segment marketing targets aligned to the business plan
Develop and oversee integrated segment marketing plans with clear outcomes and success measures
Define strategic initiatives (Tier 0–2) and partner with Business Units on execution approaches
Design and optimise end-to-end segment journeys aligned to strategic objectives and KPIs
Coordinate cross-functional teams (campaigns, digital, content, product marketing) to bring plans to life
Ensure in-market execution is aligned to segment value propositions and delivers a consistent member experience
Cross-Group Planning & Alignment to Segment Strategy
Lead the Group-wide strategic marketing planning process and governance forums
Engage and influence senior stakeholders, including Segment CEO Sponsors and ExCo
Facilitate quarterly planning sessions and present performance insights and strategic updates
Act as a key advocate for the segment approach, embedding it across teams and initiatives
Drive alignment and coordination across programs to ensure consistency and impact
Oversee the Early Career Doctors Advisory Council (ECDAC), including engagement, onboarding and governance
Ensure segment value propositions are consistently reflected across all marketing assets and channels

Key skills and experience required

Tertiary qualifications in Marketing, Business, Commerce or a related discipline
Extensive experience in segment-led marketing, customer strategy or strategic marketing roles
Proven ability to develop and articulate compelling value propositions that drive engagement and growth
Deep experience in go-to-market strategy, planning and execution across multiple channels
Strong understanding of customer-centric design, insights-led strategy and journey optimisation
Exceptional stakeholder engagement skills, with the ability to influence at senior and executive levels
Highly developed communication skills, with the ability to simplify and present complex strategies clearly
Commercial mindset with the ability to translate enterprise strategy into segment-specific plans
Demonstrated ability to think strategically and lead through influence in a cross-functional environment

Preferred Capabilities

Experience in financial services, professional services or healthcare sectors
Background in mutual or member-based organisations
Experience managing member or customer advisory councils
Exposure to segment performance scorecards and executive-level reporting
Strong collaboration and interpersonal skills, with an empathetic and engaging leadership style
Self-driven, curious and adaptable, with a passion for continuous learning in a changing environment

We have a diverse and connected work environment where your contribution and ideas will be valued and respected and make a real difference to the lives of others. We offer a range of benefits and opportunities to enable you learn and grow in your career.

For further information, please contact Sue Allen, Talent Acquisition Business Partner on 0429 404 856.

Equal Opportunity Employer

Avant supports doctors so they can serve Australia's diverse communities. Having diversity in our workforce brings valuable perspectives and strengthens our ability to support healthcare professionals.

We therefore welcome applications from people of all backgrounds, including Aboriginal and Torres Strait Islander peoples, people from culturally diverse communities, LGBTQIA+ individuals, people with disabilities, and those with caring responsibilities.

Our inclusive workplace is somewhere everyone can succeed.

Ready to join us? If you're passionate about supporting Australia's healthcare professionals, we'd love to hear from you. If you require any adjustments during the recruitment process, please don't hesitate to contact us at ***email_hidden***