Senior Marketing & Campaign Specialist

• Shape insight-led campaign strategy and creative, ensuring strong brief development and brand alignment.
• Deliver end-to-end, strategic multi-channel campaigns that leverage insight-led creativity to strengthen brand presence, connect with customers, and deliver measurable performance.
• Permanent, full-time role | Hybrid work arrangements on offer | Based in Newcastle.

Purpose of the role

Proudly delivering customer-owned banking to more than 635,000 Australians across the Greater Bank and Newcastle Permanent brands, NGM Group is committed to helping our customers and communities thrive. A key part of this commitment is ensuring our message connects meaningfully with our customers — and we’re now seeking a Senior Marketing & Campaign Specialist to help bring this to life.

In this role, you’ll be responsible for responsible for delivering impactful marketing campaigns that drive acquisition, support brand growth, and contribute to key business outcomes across our retail brands. You will bring campaigns to life from concept through to delivery, ensuring they are insight-led, commercially focused and executed brilliantly.

What will your key responsibilities include?

• Contribute to and implement the Brand & Campaign marketing plan in partnership with the Brand & Campaign Manager.
• Execute end-to-end, multi-channel, acquisition and sales campaigns.
• Develop clear, compelling creative and media briefs for campaigns, working with internal teams and external agency partners to bring ideas to life.
• Ensure alignment of brand identity, messaging and tone of voice across all channels.
• Coordinate campaign activity across stakeholders to ensure a seamless and consistent customer experience.
• Monitor campaign performance end-to-end, reporting on media effectiveness and strategic campaign results, and optimising activity to ensure maximum impact.
• Manage campaign delivery within allocated budgets and agreed timelines.
• Work collaboratively to support team goals and contribute to a positive, high-performing culture.
• Contribute to initiatives that help our customers and communities thrive, and support broader organisational priorities as required.

What are we looking for?

• Proven experience in a creative campaign-focused marketing role, with approximately 5+ years’ experience, ideally gained within a creative agency and/or client-side campaign environment.
• Demonstrated ability to generate ideas and execute end-to-end campaigns, with a strong eye for creativity and attention to detail.
• Experience in campaign planning, measurement and reporting, with an understanding of campaign effectiveness and focus on continuous optimisation.
• Ability to operate effectively in a dynamic, fast-paced environment — adaptable, flexible and comfortable navigating change.
• Strong project management, multitasking and decision-making skills, with a proven ability to prioritise and deliver multiple initiatives on time, within budget and in line with stakeholder expectations.
• Excellent communication (written and verbal) and stakeholder engagement skills, with the ability to clearly convey ideas across a variety of channels.
• Experience within e-commerce, digital advertising, or fast-moving consumer goods (FMCG) environments will be highly regarded.
• Degree qualified in Communications, Marketing, Business, or a related discipline.
• Experience working within compliance and legal frameworks to ensure marketing messages meet regulatory requirements.

What can you expect from us?

Our benefits are designed to help you thrive — in and out of work. Think health and wellbeing support like Fitness Passport, corporate health insurance and annual flu vaccinations, plus lifestyle perks including hotel discounts and flexible work arrangements. We also back what matters most with 18 weeks paid parental leave, recognition programs, an employee referral program, and dedicated time to give back (two community volunteer days and three recreational leave days each year).

Why join us?

• Growth & opportunities – Build your capability, stretch into new challenges and shape what’s next with development support behind you.
• Culture & connection – Be part of a team that’s inclusive, down-to-earth and genuinely connected, where collaboration is how we get things done.
• Meaningful work – Do work you can feel proud of, making a real difference for customers and communities every day.

As one of Australia’s largest customer-owned banks, we’re a driving force in customer owned banking, operating under the trusted brands Greater Bank and Newcastle Permanent. With over 200 years of combined experience, we’ve helped hundreds of thousands of Australians achieve home ownership and provide a genuine alternative to the big banks—all while strengthening the communities we serve. At the heart of everything we do are our core values:

• Lead with heart – We genuinely care about achieving better outcomes for our customers and communities.
• Own the action – We build trust by doing things the right way, with honesty and transparency.
• Embrace opportunity – We look ahead, focusing on our strengths and expertise to challenge the status quo.
• Thrive together – By working as one, we create the best possible future for our customers and communities.

Join a team shaping the future of trusted banking and make a real impact where it matters most.

NGM Group is committed to delivering trusted banking to enable our customers and communities to thrive. We do this by leading with heart, doing the right things in the right way, and by maintaining high standards of ethical behaviour in everything that we do. All applicants are therefore required to undergo a skills assessment , comprehensive background check , Bankruptcy Check and a Nationally Coordinated Criminal History Check.

We are also working to reflect the vibrant communities we serve. We believe in creating an inclusive, diverse, and supportive workplace where everyone can thrive. If you require adjustments to be made during the recruitment process or would like to discuss any accessibility requirements, your Talent Acquisition Partner will be happy to engage in a confidential discussion and assist. Your unique talents and perspectives are what make us stronger.