Lifecyle Marketing Manager

Urban List exists to help culture seekers discover what to eat, drink, see, do, book and experience next.

As we continue to evolve how we connect with our audiences, we're looking for a Lifecycle Marketing Manager to lead the next chapter of audience engagement across our owned channels.

Working across Editorial, Product and Commercial, you'll shape how millions of culture seekers experience Urban List — designing smarter, more personalised audience journeys that drive engagement, loyalty and commercial impact.

This is a rare opportunity to build and optimise the systems, journeys and experiences that connect audiences with our content, products and partners. You'll combine audience insight, technology, creativity and experimentation to create meaningful relationships at scale and help unlock the full value of our audience ecosystem.

If you're equal parts strategist, builder, storyteller and optimiser, we'd love to hear from you.

The Gig

You'll play a key role in shaping how audiences engage with Urban List — creating personalised experiences that deepen engagement, strengthen loyalty and unlock long-term value for both our audience and our business.

Audience Engagement & Lifecycle Marketing

• Design and optimise personalised audience journeys that drive engagement, loyalty and long-term value.
• Lead the evolution of Urban List's audience engagement strategy across email and other owned channels.

Customer Engagement Platform & Personalisation

• Own and optimise our customer engagement platform, building automated campaigns, journeys and audience segmentation strategies.
• Turn audience insight into tailored experiences that help people discover more of what they love.

Commercial Impact & Optimisation

• Partner with Editorial, Product and Commercial teams to unlock audience value and support business growth.
• Run a continuous test-and-learn program, using data and experimentation to improve performance and outcomes.

Content & Brand Experience

• Create lifecycle communications that feel unmistakably Urban List.
• Ensure every audience touchpoint delivers value while staying true to our voice and brand.

Your Experience & Capabilities

You'll likely bring:

• Proven experience in lifecycle marketing, CRM, customer engagement, audience growth or related disciplines.
• Hands-on experience with customer engagement platforms such as Braze, Iterable, Klaviyo, Salesforce Marketing Cloud or similar, including automation, journey building and audience segmentation.
• A track record of using audience data and insights to drive engagement, retention, loyalty and growth.
• Strong analytical, commercial and communication skills, with the ability to turn insights into action and create compelling audience experiences.
• Confidence partnering with Product, Editorial, Commercial and Technology teams to deliver meaningful outcomes.
• Technical curiosity, an experimental mindset and a passion for continuously improving how audiences engage with brands.

Bonus points if you've worked in media, publishing, marketplace or consumer digital businesses.

What Sets You Apart

• You're fascinated by audience behaviour and what drives people to engage, return and advocate.
• You're as comfortable diving into data as you are crafting a compelling message.
• You naturally connect audience experience with commercial outcomes.
• You're a builder who enjoys creating systems, journeys and processes from the ground up.
• You're curious, experimental and excited by emerging technology, including AI.
• You take ownership, move with purpose and thrive in fast-moving environments.

Application process

To apply, please send your resume and a brief cover letter to ***email_hidden***.

In your cover letter, we'd love to hear:

• Why this opportunity excites you and why you're interested in joining Urban List.
• In your view, what does best-in-class lifecycle marketing look like in 2026, and where do you see most brands falling short?
• What are 2–3 audience segments you believe Urban List should prioritise from an editorial and/or commercial perspective, and why?

We're not looking for pages of detail or a polished presentation deck. We're simply interested in how you think, how you approach audiences, and what excites you about the future of lifecycle marketing.

Due to the expected level of interest in this role, only applications submitted via the process above will be considered.

Applications will close, 19 June 2026 if not filled prior.

NB: We are accepting applications from Sydney, Melbourne and Brisbane

About U:L

Urban List is your friend with cred. The one you trust for the real, insider intel on the places and faces truly making culture tick. We’re here to share the good stuff—tried and tested— so you feel confident in your choices, turning scrolling into stepping out without a second guess.

We go beyond recommendations — real voices, real stories and real experiences pulling you closer to community. For us, the good life isn’t about chasing exclusivity or trends; it’s about finding the moments that matter, being in good company, surrounded by the people and places that make life full.

We’re #1 for culture seekers who live like it matters — the curious souls with wide-open minds who don’t just pass through but dive in, contributing to the world around them and shaping the culture we want to see.

What’s it like to work here?

Let’s just say the vibes are strong. You’ll join a team who back each other, love what we do and show up with purpose.

• Growth with Purpose – scale your career with a values-led brand shaping culture
• Creative Freedom – join a team where ideas fly and innovation thrives
• Work Flex Your Way – our hybrid work setup supports your flow, focus and wellbeing
• Flexi Public Holidays – bank the ones that don’t fit your vibe or calendar
• Creative Spaces – beautifully designed, collab-friendly offices in every city
• Connection Beyond Borders – work with a crew talented humans across AU, NZ & SG
• Learning & Development – Grow your skills, fuel your passions and lay the foundations for your future career — starting with where you shine today.
• Share the Mic – bring your voice, face or story to the spotlight through our content
• Dog-Friendly Offices – yes, you can bring your four-legged sidekick to work
• Street Cred – working at Urban List never hurt nobody — trust us