Copywriter

Make an undeniable impact with Apparent.

We’re an independent agency of 190+ thinkers, creators and solution-makers. We exist for one reason: to give our clients a competitive edge. It’s why we’re trusted by global giants like Google, Optus, Vanuatu Tourism and Volkswagen, alongside iconic local brands and startups.

We value craft over ego, and you’ll be based in our new, dog-friendly HQ in Eveleigh.

Our culture speaks for itself, 99% of our people recommend Apparent as a great place to work.

We’re entrepreneurial by nature. We know the best work doesn’t always fit into neat boxes and neither should you. If you’re a master of your craft (or eager to learn from one) and a true collaborator ready to deliver something undeniable, let’s talk.

The Apparent vibe + perks

• Real flex + time off: Hybrid working, genuine work-life balance, extra paid Summer Days off, and progressive leave policies including Reproductive Health Leave and generous Gender-Neutral Parental Leave.
• Vibrant, inclusive culture: Join an award-winning team in a buzzing, collaborative environment with regular socials and wellness initiatives.
• Forward-thinking support: We prioritize physical and mental wellbeing and ensure pay equity. Bonus: We are an AI-forward agency that actively embraces and integrates AI to supercharge our workflows.
• Community impact: Get involved in pro-bono programs and volunteer initiatives.
• Growth + mentorship: Direct access to senior creative leads, training, development, coaching, and industry events to support your career progression.

What you’ll be doing – your impact starts here

You have a way with words – from hyper-targeted social hooks to working with tech product specs. We’re looking for a social-native writer who has their finger on the pulse and is keen to inject fresh ideas into existing brand frameworks. You’re clever and creative, but appreciate the beauty of a well-oiled system.

You’re operating at a midweight level, reliable in managing your own workflows and ready to own the day-to-day execution on some of the agency’s biggest B2B and B2C accounts.

• Comfortable at any length: You know how to capture attention in a split second on a digital feed, but you also have the depth and stamina to settle in and write beautiful, structured longer-form content.
• Social-first execution: Bring a social-native voice, creating captivating content for global and local clients that drives real platform engagement.
• A sharp eye for awesome work: Help keep our standards sky-high by making sure every piece of copy shines, catching the little details that turn great work into truly amazing work.
• A wizard with words that click: Bring digital experiences to life by drafting sharp, clever turns of phrase that make website content feel fresh, engaging and effortlessly human.
• A brilliant collaborator: You thrive on working closely with design, senior writers and account teams – bringing a positive energy to every huddle and delivering stellar work without any of the ego.
• AI-forward: You are eager to experiment with new tech to unlock fresh ideas, integrating AI tools into your daily routine and actively contributing to our shared prompt libraries so the whole team grows together. (If you aren’t doing this yet, we’ll teach you!)

You’re our superstar if you are

• Passionate, not precious: You care deeply about the details, but you approach the work with humility and openness.
• An all-rounder who loves variety: You thrive on writing across a mixed bag of mediums, weaving your magic through video, social, websites, eBooks, blogs, events and email without missing a beat.
• Flexible: Working with global giants means navigating feedback rounds. You know when to advocate for a brilliant creative direction and when to pivot gracefully for the good of the project.
• Proactive teammate: You ideate freely, prioritize the collective outcome over individual ownership – and love to learn.

You bring

• 3+ years of copywriting experience in an advertising agency or content team. (If you’ve had a wonky career path, but have the skills, please still apply. We value skills, not pedigree.)
• A strong portfolio demonstrating exceptional craft across social-first campaigns, digital assets, and short + long-form copy.
• Meticulous attention to detail – you catch the typos others miss.
• Able to work in-person with our Sydney team on our hybrid schedule.

Even if you don’t tick every box, we want to hear from you. We’re not a traditional agency, and we value skill and thinking, first. Our team members come from all walks of life!

If this sounds like you, please hit Apply Now or email your portfolio and resume to ***email_hidden***.

We look forward to hearing from you. The team at Apparent.