Marketing & Growth Manager

Urban List is entering an exciting new chapter. We're building new products, creating new ways for audiences to engage with our brand, and looking for an experienced Marketing & Growth Manager to help bring them to market.

This is a high-impact, fixed-term opportunity for a senior marketer who loves a launch.

You'll own the go-to-market strategy, acquisition campaigns and growth playbook behind some of Urban List's most important launches, helping turn strong propositions into real customers, members and momentum.

Working across Commercial, Editorial, Product and Technology, you'll shape the story, build the campaigns, optimise performance and leave behind the foundations that set the business up for long-term success.

If you're commercially minded, obsessed with growth and happiest when building something from zero to one, we'd love to hear from you.

The Gig

You'll play a key role in taking new products to market — building awareness, driving acquisition and creating the foundations for long-term growth.

Go-To-Market Strategy & Launch

• Own the go-to-market strategy for key audience and business-facing product launches.
• Develop compelling positioning, messaging and launch campaigns that drive action from day one.

Acquisition & Growth

• Design and execute acquisition strategies across owned, paid and partnership channels.
• Optimise campaigns against conversion, acquisition and commercial performance targets.

Proposition, Messaging & Market Validation

• Pressure-test propositions, pricing and messaging to ensure strong product-market fit.
• Use audience insights, feedback and performance data to continually sharpen the offer and narrative.

Performance & Playbook Development

• Track, analyse and report on campaign performance, conversion and ROI.
• Build the acquisition frameworks, learnings and playbooks that the permanent team can scale and evolve.

Your Experience & Capabilities

You'll likely bring:

• Proven experience launching subscription, membership, direct-to-consumer or other growth-focused products.
• Strong expertise across growth marketing, acquisition strategy and performance marketing.
• Experience managing campaigns across owned, paid and partnership channels.
• Commercial confidence, with a strong understanding of CAC, LTV, conversion and ROI.
• A track record of turning customer insights into compelling propositions and high-performing campaigns.
• The ability to move quickly, prioritise effectively and deliver outcomes in fast-paced environments.
• Strong communication and stakeholder management skills, with experience working cross-functionally.
• A bias for action and a willingness to roll up your sleeves and get things done.

What Sets You Apart

• You love a launch and thrive when there's something meaningful to build.
• You think in customers, conversions and commercial outcomes as naturally as you think in creative ideas.
• You're strategic enough to see the big picture but practical enough to execute it yourself.
• You're commercially sharp and comfortable making decisions backed by data.
• You're curious, experimental and always looking for new ways to drive growth.
• You're excited by emerging technology, including AI, and actively look for smarter ways of working.
• You move fast, take ownership and don't need much runway to make an impact.
• You leave things better than you found them, creating systems and frameworks that continue to deliver value after you're gone.

Application process

To apply, please send your resume and a brief cover letter to ***email_hidden***.

In your cover letter, we'd love to hear:

• Why this opportunity excites you and why you're interested in joining Urban List.
• What's a membership, subscription or loyalty program whose marketing you admire? What makes it work, and what would you do differently?

We're not looking for pages of detail or a polished presentation deck. We're simply interested in how you think, how you approach growth and customer acquisition, and what excites you about helping launch something new.

Due to the expected level of interest in this role, only applications submitted via the process above will be considered.

Applications will close, 19 June 2026 if not filled prior.

NB

We are accepting applicants from Sydney, Melbourne and Brisbane.

About U:L

Urban List is your friend with cred. The one you trust for the real, insider intel on the places and faces truly making culture tick. We’re here to share the good stuff—tried and tested— so you feel confident in your choices, turning scrolling into stepping out without a second guess.

We go beyond recommendations — real voices, real stories and real experiences pulling you closer to community. For us, the good life isn’t about chasing exclusivity or trends; it’s about finding the moments that matter, being in good company, surrounded by the people and places that make life full.

We’re #1 for culture seekers who live like it matters — the curious souls with wide-open minds who don’t just pass through but dive in, contributing to the world around them and shaping the culture we want to see.

What’s it like to work here?

Let’s just say the vibes are strong. You’ll join a team who back each other, love what we do and show up with purpose.

• Growth with Purpose – scale your career with a values-led brand shaping culture
• Creative Freedom – join a team where ideas fly and innovation thrives
• Work Flex Your Way – our hybrid work setup supports your flow, focus and wellbeing
• Flexi Public Holidays – bank the ones that don’t fit your vibe or calendar
• Creative Spaces – beautifully designed, collab-friendly offices in every city
• Connection Beyond Borders – work with a crew talented humans across AU, NZ & SG
• Learning & Development – Grow your skills, fuel your passions and lay the foundations for your future career — starting with where you shine today.
• Share the Mic – bring your voice, face or story to the spotlight through our content
• Dog-Friendly Offices – yes, you can bring your four-legged sidekick to work
• Street Cred – working at Urban List never hurt nobody — trust us