Event and sales manager

Your new company

Working for a NSW Government organisation you will be their new Sales and Events Manager, managing all external event arrangements, focusing on venue managing/leasing, dealing with stakeholders and managing one direct report.

Your new role

An experienced Events & Sales Manager is required to drive commercial event activity across a portfolio of the organisations venues. Sitting within a dedicated Events team, this role combines revenue generation, client-facing sales, and strategic event planning, with responsibility for maximising venue utilisation and growing income through external events. This is a hands-on, client-facing role with a strong strategic component, suited to someone who can both sell event space and shape how the venue is positioned in the market.

Event Sales & Commercial Delivery

• Lead sales activity for external and government events across multiple venues
• Meet with clients on site to showcase venues and support decision-making
• Negotiate and lock in event pricing and commercial terms
• Prepare and manage venue licences and event agreements
• Act as the primary client contact from enquiry through to event delivery
• Deliver post-event reporting and insights
• Identify opportunities to generate revenue through new or repeat events
• Develop forward event strategies aligned to seasonal demand and operational constraints
• Proactively plan events that maximise venue utilisation and commercial return
• Explore opportunities to expand event capability (e.g. DA amendments, sound or capacity changes) in collaboration with internal and external stakeholders

Engagement:

• Work closely with NSW Government agencies and major stakeholders on large-scale and civic events (e.g. New Year’s Eve, Australia Day, Vivid, cultural festivals)
• Engage with destination, tourism and major event bodies
• Manage a diverse event portfolio including government, cultural, corporate and commercial events

Manage:

• Line manage the Event Coordinator, providing direction, prioritisation and development support
• Ensure all events comply with safety, licencing and regulatory requirements

What you'll need to succeed

You are a commercially minded events professional who can balance sales execution with strategic thinking. You are confident in engaging senior clients, comfortable working in regulated environments, and capable of managing both people and process.

Key Skills & Experience

• Strong background in event sales, venue management or commercial events
• Experience in venue management
• Proven ability to generate revenue and manage high-value client relationships
• Experience delivering events within government, major venues or complex environments
• Strategic mindset with the ability to plan ahead and identify growth opportunities
• Experience managing or mentoring staff
• Strong stakeholder management and negotiation skills
• Knowledge of DA restrictions, noise considerations, and operating in public spaces is highly regarded.

Additional Information

• Events occur weekly; this is a Monday–Friday, 9–5 role
• For events, once you agree on a venue hire with a client, the clients will then engage and pay separate contracted venue managers on the day to manage the day to day or the events and the set-up. This is not a hands-on events' role where you will be setting up and managing events.
• Pool vehicles are available – valid driving licence required.
• This is a permanent role.
• Ideally seeking someone to commence by 1 July, with urgency to appoint

What you'll get in return

1. Stunning office location

2. Hybrid work is available

What you need to do now

If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV to ***email_hidden***.

If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion on your career.