Technical CRM Lead

This opportunity is for you if

• You love getting into the technical detail of CRM and loyalty platforms, understanding how data flows, systems connect and experiences are built.
• You're energised by solving complex problems, mapping data structures, scoping integrations and defining requirements that bridge the gap between business needs and technical execution.
• You want to work across a variety of platforms (Klaviyo, Braze, Shopify and beyond) and build deep, cross-platform expertise that you won't get in a single-brand role.
• You can translate technical complexity into clear, actionable requirements that CRM, loyalty and development teams can use.
• You get a quiet sense of satisfaction from a perfectly structured automation flow or a piece of personalisation logic that works exactly as intended.
• You're looking for a place where you can grow quickly, take ownership and eventually help shape the technical practice of a consultancy as it scales.

Customr is a boutique, founder-led CRM & Loyalty consultancy partnering with some of Australia's most exciting brands. We're known for our commitment to go the extra mile, our attention to detail and the way we embed ourselves within client teams, ensuring that they have confidence in our understanding of their business, brand, tech stack and priorities.

For the right person, this isn't just a job. It's a chance to become a genuine subject matter expert and play a part in shaping what Customr becomes.

The role

As our Technical CRM Lead, you'll sit at the intersection of CRM strategy, platform capability and technical delivery. You won't be building integrations yourself, but you will be the person who defines what needs to be built, how systems should connect and what the CRM and loyalty teams need to deliver exceptional customer experiences.

You'll work across multiple client portfolios, embedded in their projects and acting as the go-to person when initiatives require someone who can scope, structure and drive technically complex work forward.

What you'll work on

This role is designed around technically led initiatives to support our generalist CRM team. Examples of the kind of work you'd support:

• Platform migrations: Scoping and supporting end-to-end migrations from one CRM platform to another, including data mapping, audience architecture, IP warm-up planning and automation rebuild.
• Integration scoping: Defining requirements for platform integrations (e.g. connecting a loyalty platform into a client's ERP), with a clear focus on the end-to-end customer journey and downstream CRM or Loyalty use cases.
• eCom platform transitions: scoping and defining how a migration changes event triggers and data sources, then scoping the CRM rebuild required to handle the new architecture and data mapping.
• Complex automation builds: Designing and building sophisticated automation flows within platform, using event-based triggers to power dynamic customer journeys.
• Advanced personalisation: Defining and implementing advanced personalisation logic using platform-native templating languages (Liquid, Handlebars etc.), including conditional logic, data lookups and dynamic content at scale.
• Loyalty platform development: Supporting the scoping and testing of loyalty features such as gamification mechanics, offer type configuration and program logic.
• Requirements definition: Translating business and CRM objectives into clear technical requirements that can be handed to developers, platform vendors or integration partners.

Must-haves

• Strong understanding of CRM platform architecture, including how data is structured and how events and triggers work.
• Hands-on experience in a more complex CRM platform (Braze, Emarsys, Salesforce Marketing Cloud or similar). You've had to understand data structures properly because the platform demanded it.
• Experience in data mapping and/or migration work, understanding source-to-target data relationships, even without end-to-end technical ownership.
• Ability to define and document technical requirements for integrations, platform builds or data flows.
• Hands-on experience building and configuring complex automation flows within a CRM or marketing automation platform.
• Proficiency in platform-native personalisation languages (Liquid, Handlebars etc.). You can write and troubleshoot conditional logic, data lookups and dynamic content without needing to look up the basics.
• Comfort with data analysis and QA, validating that systems are working as specified and identifying gaps between intended and actual behaviour.
• Strong communication skills. You can explain technical concepts to non-technical stakeholders, and translate business requirements into technical language for delivery teams.
• Organised, structured and reliable, able to manage multiple client workstreams simultaneously without dropping the ball.

Nice-to-haves

• Ability to build a HTML email from scratch and translate design intent into a clean, rendered template.
• Experience with loyalty platform configuration or testing (points logic, tiers, offer mechanics).
• Familiarity with eCommerce platforms (Shopify, Magento, etc.) and how they interact with CRM and customer data layers.
• Exposure to CRM-adjacent integrations: CDPs, ESPs, POS systems, or data warehouses.
• Understanding of IP warm-up processes and deliverability considerations in platform migrations.
• Experience working in a consulting or agency environment across multiple clients.

This isnot

• A campaign execution role.
• A developer or engineering role.
• A purely strategic role with no hands-on delivery.
• A role where you sit in one narrow lane of customer marketing technology without seeing the end-to-end picture.
• A role with layers of hierarchy or slow decision-making.

Why Join Customr?

• $120k–$140k + super, depending on experience.
• Hybrid model, 3 days in office and 2 days WFH (with increasing flexibility as you become autonomous).
• Performance-based bonus tied to your impact and company results.
• Hawthorn office with free gym access, breakfast & lunch provided daily.
• Daily exposure to experienced founders who will bring you into strategic thinking, client decisions and business direction.
• Career progression, with a genuine opportunity to grow into a senior or leadership position as we expand into new industries and scale our client portfolio.
• A boutique environment where high-quality work and long-term client relationships come first.
• A workplace where people feel supported, valued and part of a team with purpose.
• Celebrate your day: Enjoy an extra paid day off on your birthday.

The people who thrive at Customr are

• Detail-oriented, organised and proactive.
• Strong communicators who build trust quickly, with both technical and non-technical audiences.
• Curious and hungry to learn. They lean into unfamiliar platforms and problems rather than shying away.
• Critical thinkers who bring logic and rationale, not just actions.
• Energised by variety, switching between clients, industries and types of work in the same week.
• Confident but humble. No ego, just good work and an open mind.

To apply

Email ***email_hidden*** with the subject line:

"I'm Customr's next Technical CRM Lead."

Include:

• Your CV
• 3 bullet points on why you're a strong fit
• 3 bullet points on what excites you about this role.