Industry Lead Sport and Entertainment

What's the role?

As the Industry Lead – Sport & Entertainment, you will be responsible for deeply understanding where the Sport and Entertainment industries are heading, translating those cultural and consumer shifts into high-value commercial opportunities, and influencing product development. Your ultimate goal is to cement News Australia as the most valuable, influential marketing partner in those industries across the country.

In this position, you will have true autonomy to shape the commercial future of this sector, collaborating closely with Strategy, Insights, Editorial, and Marketing teams in a highly cross-functional environment.

This isn't a traditional sales role, and it isn't just about managing a category. This is a high-impact growth role within our Industry Growth Team.

Key Responsibilities

• Lead the implementation of the emerging industries framework for the sector, aligning News Australia's immense media ecosystem with fast-moving consumer behaviors.
• Lead the market activation of our proprietary "Fame Formula," helping brands transform "what’s on" into "must-see" cultural moments that cultivate deep fandom.
• Partner closely with Strategy, Insights & Planning (SIP) and cross-functional leadership to build proactive, insight-driven commercial solutions.
• Work hand-in-hand with internal product, editorial, and sales teams to unlock incremental revenue from new and lapsed clients.
• Act as the ultimate internal and external ambassador. You will attend major industry festivals and conferences to bring first-hand trends back to the business, keeping us ahead of the curve.
• Drive consistent revenue growth, manage the conversion and success rate of proactive pitches, and maintain exceptional stakeholder satisfaction scores.

Who are you?

• You bring a minimum of 6+ years of experience working within a Media Agency, Sport/Entertainment marketing division, or client-side marketing role.
• You have a deep understanding of popular culture, audience behaviors, and trends, with a proven ability to convert cultural moments into high-impact media strategies and commercial outcomes.
• You understand how to speak to film studios, streaming platforms, gaming publishers, sporting bodies, and rights holders to solve their growth pain points. Simultaneously, you know how to help non-endemic consumer brands tap into the passion of sport and entertainment to achieve their own business outcomes.
• You possess exceptional relationship-building skills, with a comfortable track record of taking the lead on pitches and aligning diverse internal teams (sales, editorial, product) to bring strategies to life.
• You are comfortable working with insights, data, and analytics to guide your strategic decisions and measure campaign success.

Why News Corp Australia

Join a culture where innovation is our operating rhythm. You’ll work on a diverse portfolio of Australia’s most loved brands and play a pivotal role in leading the technological shift in how we create commercial content. Our vibrant, hybrid work environment and dynamic, values-driven culture empowers you to push boundaries, collaborate as one unified team, and make a positive, measurable impact for all Australians.

News Extras Benefits is a commitment to our people for their valued contribution to News, our audiences, clients and communities.

Our Benefits Include

• Exclusively ours - Access to publications and products from across the News Corp family
• Perks & discounts - Exclusive offers across a range of products and services that deliver genuine cost savings and benefits
• Health & wellbeing - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)
• Time off - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.
• Financial wellbeing - Support on making the most of your money

Benefits

In addition to our perks and benefits, employees have access to a number of initiatives and programs that support their wellbeing and professional growth, such as:

• Helping you grow - Access tailored development opportunities, including leadership programs, to cultivate your skills and support your career
• Giving back - Make a difference to our communities through volunteer opportunities and company-organised charity drives
• Workplace Inclusion and facilities – Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents’ rooms

Who are we?

We are proud to be Australia’s most impactful media group, we’re even prouder of what we stand for. Together, we inform, advocate and inspire all Australians, for a better Australia.

With over 150 brands across news, sport and lifestyle, News Corp Australia is trusted by over 18 million Australians a month to provide the information and inspiration they seek.

Renowned for world-class journalism and marketing services nationally and internationally, we offer a fast-paced environment that encourages individuals to take control of their future and challenge themselves in ever-changing fields.

In February 2025, News Corp Australia's National Client Partnerships Team was named Sales Team of the Year at the 2024 AdNews Agency of the Year Awards. This prestigious award is testament to the dedication, passion, and innovation that drive our talented team of Client Partnership professionals.

What’s next?

Apply now or for more information on careers at News Corp Australia visit www.newscorpaustralia.com/careers

Our Commitment to Diversity, Equity and Inclusion

Diversity strengthens our national teams and newsroom as we seek to tell stories that represent the communities of Australia. Our people make us unique, and so we are committed to equal employment opportunities regardless of race, religion, sexual orientation, age, disability or gender identity. Applicants of diverse backgrounds are encouraged to apply!

We are committed to ensuring an accessible and supportive recruitment process. If you require any adjustments or accommodations at any stage, please do not hesitate to let us know here. In order for us to assist you, please ensure you include the role title you are applying for in the subject line. For more information regarding Diversity at NewsCorp Australia please visit www.newscorpaustralia.com/careers under the Diversity@News section.

Category

Client Partnerships