Ecommerce Manager

ABOUT ALL THINGS GOLDEN

All Things Golden is an Australian fashion and lifestyle brand focused on creating elevated wardrobe foundations designed to be worn, lived in and loved for years to come. With a strong focus on quality, intentional design and thoughtful storytelling, we are building more than a fashion brand - we are creating a community and customer experience that feels deeply considered, inspiring and human. As we continue to grow both locally and globally, we are looking for people who are excited by the intersection of creativity, commerce and meaningful brand building.

INTRODUCTION

Join us at All Things Golden, and be a pivotal part of our journey as we continue to expand both domestically and internationally. We are a thriving omnichannel fashion brand, and we are on the brink of an exciting new chapter! With a talented and passionate team of 20, we’ve built an incredible culture that values work-life balance and personal fulfilment, whilst maintaining a commitment to slow fashion and the creation of exceptionally good clothes. We are seeking a dynamic and commercially minded eCommerce Manager to take ownership of our online store and drive digital growth across global markets. This is a hands-on role with real influence; you’ll be leading the eCommerce strategy, rolling up your sleeves in execution, and delivering measurable results in a fast-paced fashion environment.

ROLE PURPOSE

As our eCommerce Manager, you’ll be responsible for driving the performance, optimisation, and growth of our online store. Working closely with the senior leadership team on the eCommerce strategy and P&L, you’ll use data and insight to deliver on revenue targets, maximise sales, and enhance customer engagement. With the support of a small but high-impact eCommerce team, you’ll lead the website roadmap and tech stack in collaboration with our external agencies, placing you at the centre of ATG’s digital success This role is best suited for someone highly analytical, technical, and customer-centric, who can balance effective team leadership with hands-on execution to drive sales and optimise performance. This role isn’t just about managing a website, it’s about shaping the digital heartbeat of our brand. You’ll ensure every touchpoint builds customer connection, drives revenue, and honours A.T.G’s commitment to creativity, innovation, and attention to detail

KEY RESPONSIBILITIES

eCommerce Strategy & Website Management. Lead and execute the eCommerce strategy to deliver revenue growth and customer engagement, while driving personalisation, SEO performance, and ensuring ATG stays competitive in a fast-moving fashion landscape.

Website Development & Tech Stack. Own the website roadmap and tech stack, collaborating with external partners to deliver new functionality, seamless integrations, and an industry-leading customer experience.

Reporting & Analytics. Use Shopify, GA4, and other tools to track KPIs and generate insights, building a test-and-learn culture that turns data into measurable commercial improvements.

User Experience & CRO. Continuously optimise the customer journey through UX audits, A/B testing, and customer feedback, ensuring every interaction builds connection and conversion.

Team Leadership. Mentor and empower a small but impactful eCommerce team, setting clear priorities, providing feedback, and fostering a high-performance culture.

Vendor & Partner Management. Manage relationships with agencies, vendors, and technology partners, negotiating effectively and introducing new solutions that enhance growth and efficiency.

Team Collaboration. Act as a key connector across the business, working with marketing, product, operations, and retail to deliver campaigns, product launches, and a seamless omni-channel experience.

QUALITIES WE LOVE FOR THIS ROLE

Commercial Mindset. You have a strong grasp of revenue drivers, profit margins, and business KPIs, with the ability to make smart decisions that directly influence growth. You’re focused on optimising the customer journey through CRO, UX, and personalisation to drive sales and maximise ROI — always with an eye to sustainable growth.

Data-Driven & Analytical. You’re comfortable diving into complex data sets and turning insights into commercial actions, using numbers to guide decisions that enhance performance while keeping the customer at the centre of everything. You combine strong analytical thinking with exceptional attention to detail, ensuring decisions are based on accurate information and well-executed implementation

Tech Savvy. You bring hands-on experience with Shopify Plus, Klaviyo, and Google products such as GA4, with the confidence to manage integrations and troubleshoot issues. You’re curious about new technology, eager to test what’s next, and take pride in owning the tools that shape our digital future.

Web Development Leadership. You’ve led website roadmaps and delivered meaningful improvements by collaborating with agencies and cross-functional teams. You understand how to balance innovation with practicality to create a best-in-class shopping experience.

Collaborative People Leader. You lead with positivity, clarity, and accountability, building strong relationships across marketing, product and operations. You enjoy coaching and developing others, providing clear direction, regular feedback, and opportunities for growth. Whether supporting an eCommerce Assistant today or helping build a larger team in the future, you’re equally comfortable rolling up your sleeves to get the work done and stepping back to empower others to succeed

Adaptable & Solutions-Focused. You thrive in a fast-moving environment where priorities can evolve and opportunities can emerge quickly. You’re comfortable working within established systems and processes, while remaining flexible enough to adjust timelines, plans, and approaches when needed. You focus on finding practical solutions, pitching in where required, and doing what it takes to keep momentum moving forward.

Keen to Learn & Grow. You’re open to feedback, hungry to upskill, and energised by opportunities to take on more ownership as we expand globally. You’ll value ATG’s focus on work-life balance, slow fashion, and building a career that’s both impactful and personally fulfilling

EXPERIENCE & SKILLS

• 3+ years’ experience in an eCommerce Manager, Online Trading Manager, Digital Commerce Manager or similar role
• Strong hands-on experience managing a Shopify Plus store, including merchandising, trading, and website optimisation
• Demonstrated ability to drive online sales growth through CRO, customer journey improvements, and data-led decision making
• Strong analytical skills with experience using GA4, Shopify Analytics, and other reporting tools to generate commercial insights
• Experience managing website development projects and working with agencies, developers, and technology partners
• Proven ability to lead, coach, and develop team members while collaborating effectively across departments
• Excellent communication, organisation, and project management skills Additional Experience

• Highly Regarded
• Experience within fashion, lifestyle, retail, or consumer brands
• Experience managing eCommerce across international markets, including Australia, United States, and/or United Kingdom
• Exposure to Shopify Markets, Global-e, or other cross-border eCommerce solutions
• Experience supporting a growing brand through periods of rapid scaling and change
• Understanding of SEO, CRM, and customer retention strategies

PERKS

• Generous Discounts. 50% staff discount on all A.T.G pieces, plus 20% off for family and friends.
• Wellbeing & Balance. Enjoy paid birthday leave, weekly pay, and an annual wellness reimbursement to support your health and lifestyle.
• Growth & Development. Access personal and professional learning opportunities, with a clear path for career progression as we continue to expand.
• A Small Team, Big Impact. Join a close-knit, passionate group where your work is valued, your ideas are heard, and your contributions directly shape the future of a growing fashion brand

Employment type: Full time position

Working Days: Monday - Friday

Start Date: Immediate start

Working Arrangement: Hybrid working, 1 day WFH

Location: Hawthorn East, Melbourne VIC

HOW TO APPLY: If this is you, we look forward to you applying with your CV and cover letter via email to ***email_hidden***