Digital Marketing Manager

Digital Marketing Manager (mid-level)

Sydney OR Melbourne

Full time: $75,000 - $90,000 per year + superannuation

The Urban Rest Story

With 1000+ carefully curated properties, Urban Rest is changing the way people stay for work across the globe. From first click to farewell, we are one of the fastest growing brands in the flexible living accommodation space. Our people bring this vision to life each and every day, through collaboration, commitment and above all, curiosity. Now it’s over to you. If the opportunity to be part of our story, grow with us and bring joy to global travel inspires you as much as it does us, we’d love to hear from you.

About The Role

The Digital Marketing Manager position is a newly created role within the Brand & Marketing function at Urban Rest. Positioned at manager level, this role reflects the breadth of responsibility it carries and the commercial opportunity it presents. We’re looking for a commercially minded digital marketer with 2+ years of hands-on experience across paid digital channels, CRM, and digital communications. Key projects within the first 12 months will include bringing execution of our performance marketing in-house and overseeing the rollout of an updated global communications journey. The successful candidate will have proven experience working to cost-per-sale targets across multiple campaigns and be able to demonstrate their ability to distill industry insights into paid campaigns that drive ecommerce consideration and conversion. You will be naturally curious, with an active interest in AI trends and knowledge around AI implementation best practice to optimise commercial outputs.

Key Responsibilities

• Own Urban Rest’s paid search and paid social strategy, including budget administration and campaign optimisation, across our four global regions (Australia, New Zealand, Ireland, and the United Kingdom).
• Administer the performance marketing budget month-to-month, managing campaign bidding strategies, targeting, and testing to maximise return on ads spend and drive direct bookings.
• Oversee the SEO & GEO strategy for the Urban Rest website, developing content that drives visibility across these channels.
• Work cross-functionally with web and product teams to implement winning test variants and surface performance insights that drive commercial outcomes.
• Embed AI workflows and agents into existing systems to optimise and streamline performance outcomes.
• Establish a consistent performance reporting cadence across paid, CRM, and website channels, maintaining dashboards and attribution models that give clear visibility of ROI.
• Assist with design and execution of guest facing digital communications, including functional communications for Urban Rest’s a digital check-in solution to reduce first-arrival queries.
• Assist with the rollout of a B2B loyalty program, developing robust digital strategy to actively grow a database of small to medium enterprise businesses (SEMs).
• Maintain database hygiene and segmentation, grow the subscriber base through targeted acquisition and opt-in strategies, and ensure CRM reporting is accurate and actionable.
• Prepare and present performance updates and strategic recommendations to internal stakeholders on a regular basis.
• Stay across industry best practices and emerging trends in paid media, CRM, lifecycle marketing, and conversion optimisation to keep Urban Rest ahead of the curve.

Previous Experience

• 2+ years of experience in a digital marketing role with proven experience managing paid channels and CRM
• Demonstrated experience running campaigns across Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager
• Hands-on experience with CRM and marketing automation platforms (Salesforce Marketing Cloud preferred)
• Strong working knowledge of Google Analytics, Google Ads, Google Tag Manager, and Google My Business.
• Strong analytical skills with proficiency in Google Analytics (GA4), Google Tag Manager, and paid platform reporting
• Experience with HTML email editors will be highly advantageous
• Exposure to multi-market or international campaigns is an advantage
• Exposure to or experience implementing AI agents or workflows is an advantage

What We Look For

• Commercially focused, self-directed and comfortable operating with autonomy in a lean team environment
• Comfortable integrating AI tools into your day-to-day workflow to reduce admin burden and focus energy on high value output
• Ability to turn data into action, working with key internal stakeholders to drive alignment and results
• Collaborative and curious, with a genuine interest in staying close to industry best practice

Diversity & Inclusion

At Urban Rest, we extend our invitation to candidates from Indigenous, neurodiverse, disabled, international, and diverse cultural backgrounds. Our commitment to fostering an inclusive workplace ensures that all applicants receive the necessary support and accommodations throughout the recruitment and onboarding process. We encourage candidates from various backgrounds to apply, as we value diversity and believe in creating an environment where everyone can succeed. Please let us know if you require any additional adjustments or support to help you through this process so you can shine as the best version of yourself.

How To Apply

Please submit your application through the link on this website by including an up-to-date resume with relevant skills and experience alongside a cover letter addressing how you meet the criteria and your interest in the role.

If you want to learn more about our company please see our website - https://www.stayurbanrest.com

We look forward to hearing from you!