CRM Specialist

About Our Client

Our client is one of the most recognised retail brands in the region, trusted by millions of customers and regularly partnering with some of Australia’s most iconic consumer brands to create campaigns that capture attention and drive results.

While the brand is well established, the culture remains refreshingly entrepreneurial. Collaboration sits at the heart of how the team operates, with marketing, digital, analytics and commercial teams working closely together to bring ideas to life. Ownership is encouraged at every level, and great ideas are judged on their merit rather than job titles, creating an environment where innovation can come from anywhere in the business.

This opportunity has become available due to an internal promotion, a reflection of the career pathways and development opportunities available within the organisation. You’ll join a specialist team focused on email, SMS and push notification marketing, giving you the support, knowledge sharing and collaboration needed to make an impact from day one.

About The Role

This is an opportunity to join a high-performing marketing team and take ownership of email marketing campaigns across Australia and New Zealand.

Working across email, SMS and push notifications, you’ll be responsible for executing campaigns that reach millions of customer touchpoints annually. You’ll collaborate closely with teams across marketing, analytics, creative and technology to ensure campaigns are delivered effectively and continuously optimised for performance.

You’ll also have the opportunity to test new approaches, analyse customer behaviour, improve segmentation strategies and contribute to the ongoing evolution of the customer communications program.

Key responsibilities include:

• Executing email, SMS and push notification campaigns from briefing through to deployment
• Supporting the delivery of the customer communications calendar
• Monitoring campaign performance and identifying optimisation opportunities
• Running A/B tests across messaging, offers, timing and audience segments
• Partnering with creative teams to develop engaging customer communications
• Working closely with analytics and digital teams to drive continuous improvement
• Collaborating with global stakeholders to share learnings and implement best practice

Experience Required

To be successful in this role, you’ll bring:

• 2-5 years’ experience in a dedicated email marketing, CRM or lifecycle marketing position
• Experience building and executing email and SMS campaigns end-to-end
• Strong understanding of customer segmentation and personalisation principles
• An analytical mindset with the ability to interpret campaign performance data
• Excellent attention to detail and stakeholder management skills
• Experience working in a fast-paced, customer-focused environment

Why This Role?

• Influence customer engagement for one of Australia’s most recognised brands
• Exposure to sophisticated lifecycle marketing programs across multiple markets
• A supportive team environment where ownership and initiative are encouraged
• Clear career development opportunities backed by a strong promotion culture
• Hybrid flexibility plus market-leading health, wellbeing and family benefits

For more information, reach out directly to Michael Johns at Gybe Consulting at ***email_hidden*** or at 0406 210 924.