Digital Executive

Company Description

At Spark Foundry we bring HEAT to brands, Higher Engagement, Affinity and Transaction. Engagement with consumers, customers and stakeholders, affinity with brands, and transactions, that materially impact our client’s businesses. Spark is uniquely positioned to deliver HEAT because we have an aligned set of beliefs that guide how we navigate a changing media landscape, a structure that is designed for total accountability and a repeatable methodology to bake continuous improvement into everything we do.

In order to bring this vision to life, we seek alignment around key values from our talent. Diverse thinkers with diverse thinking—what we call Allsorts—are essential to tackle challenges through the lens of different disciplines and perspectives. To succeed at Spark, you must thrive on the belief that great ideas are only great if they work. It’s not enough to be new, cool, or interesting; our solutions must drive business results. You need to embrace both the art and the evidence—right and left brain, imagination and activation, insight and technology in the pursuit of big ideas that are forensically measured. If you are motivated by these values, we welcome you to apply to become a Sparkie.

Overview

The purpose of the Digital Activation Executive role is to support the delivery of best-in-class digital and programmatic media solutions while contributing to the ongoing development of the Digital Activation team.

This role is responsible for the setup, trafficking, optimisation, monitoring, and reporting of digital and programmatic campaigns, ensuring campaigns are delivered accurately, on time, and against agreed KPIs.

The Digital Activation Executive plays a key role in maintaining strong relationships with clients, media partners, and internal teams while supporting campaign performance, operational excellence, and positive client experiences.

The Digital Activation Executive also supports the development and day-to-day output management of Coordinators within the team and takes responsibility for the quality and accuracy of all campaign activity completed.

Your Scope Will Include

• Build and maintain strong relationships with internal teams, clients, media partners, and stakeholders to support campaign delivery and client outcomes
• Develop a strong understanding of client business objectives, target audiences, and digital communication strategies
• Respond to client briefs with the support of line managers and contribute to programmatic media recommendations
• Collaborate with Managers, Directors, Investment teams, Account teams, and Digital Activation specialists to deliver integrated campaign activity
• Actively contribute to internal and external WIP meetings, reporting meetings, business reviews, and campaign discussions
• Lead day-to-day communication across tier 2 and tier 3 clients while escalating issues when required
• Represent the agency professionally across all client and partner interactions
• Support and guide Coordinators within the team to ensure high-quality output and delivery standards

Implement Campaigns With High Attention To Quality, Including

• Setting up, trafficking, implementing, and managing digital and programmatic campaigns across DSPs and ad servers
• Managing campaign execution across platforms including DV360, CM360, Google Ads, and other buying platforms where applicable
• Monitoring live campaign delivery against agreed objectives, KPIs, pacing, and budgets
• Identifying and implementing campaign optimisations to improve performance outcomes
• Troubleshooting campaign and platform delivery issues and escalating where required
• Ensuring all trafficking, creative assets, and campaign setups are completed accurately and within required timelines
• Running regular campaign reporting and delivering insights, recommendations, and performance analysis
• Supporting post-campaign reporting and identifying key learnings for future activity
• Maintaining strong attention to detail across all reporting, implementation, and operational processes
• Keeping up to date with industry trends, beta opportunities, and platform developments
• Supporting certification completion and platform capability development, including Google certifications such as DV360 and CM360

Organisational Relationships

• Reports to: Digital Activation Manager or Director
• Direct reports: Coordinator
• Key contacts: Digital Activation Team, Investment Team, Account Management Team, Analytics,

Finance, And Wider Agency Stakeholders

• Clients and day-to-day client stakeholders
• Media owners, technology vendors, and platform partners
• External suppliers and programmatic partners
• Support campaign delivery within approved budgets and performance requirements
• Ensure campaign spend, trafficking, reporting, and implementation details are entered accurately into systems and platforms
• Maintain awareness of campaign efficiency, pacing, and commercial outcomes across all activity
• Build strong collaborative relationships across internal teams and external partners
• Support the training, mentoring, and development of junior team members where appropriate
• Demonstrate accountability and ownership across campaign delivery responsibilities
• Maintain a proactive, solutions-focused mindset in fast-paced environments
• Contribute positively to agency culture, collaboration, and team engagement

Skills & Competencies

• Strong understanding of programmatic media buying, ad operations, trafficking, and campaign implementation processes
• Experience using DSPs and buying platforms such as DV360, Google Ads, TTD, Verizon, Amobee, or MediaMath
• Experience using CM360 or similar ad-serving platforms for trafficking and reporting
• Strong organisational and time management skills with the ability to manage multiple campaigns simultaneously
• High attention to detail and accuracy across implementation, optimisation, and reporting tasks
• Strong analytical skills with the ability to interpret campaign delivery and performance data
• Ability to identify issues proactively and recommend effective solutions
• Strong stakeholder management and relationship-building capabilities
• Knowledge of the Australian media and advertising landscape
• Strong communication skills with the ability to manage client expectations and collaborate effectively across teams
• Curious mindset with a willingness to continuously learn and develop within digital and programmatic media

Additional Information

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

Enjoy all the perks that come with our network offering:

• A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
• A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
• Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
• Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
• A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/
• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via [email protected]; your personal information will be kept confidential.