Social Media Manager

Location: Port Melbourne

Type: Full-time

About portier

portier isn't just a brand, we're a fresh take on what it means to parent.

Australian-owned and proudly independent, we design lifestyle essentials that don't ask you to compromise on aesthetics or functionality.

We believe parenthood doesn't look one way, and neither should the products that support it. Our pieces are refined, practical and designed with longevity in mind, for a growing global community that values quality without sacrificing style.

We've seen strong momentum in the US, UK and Asia, and we're just getting started.

Now, we're looking for a Social Media Manager who shares our passion for creativity, understands how to grow and engage a global audience, and can translate brand storytelling into content that drives both connection and traffic.

About the Role

As our Social Media Manager, you'll lead content and community across Instagram, TikTok, Facebook, Pinterest, YouTube and LinkedIn. From concept to creation, you'll own our content output, ensuring everything feels aligned with our aesthetic, values and growth goals.

You'll work closely with our founder and marketing team from our Port Melbourne HQ (with hybrid flexibility), and play a key role in shaping how portier shows up online, in Australia and abroad.

We're looking for someone who is equal parts creator, strategist and trend researcher—someone who naturally spots opportunities, has a pulse on culture and social media, and isn't afraid to bring fresh ideas, recommendations and creative concepts to the table.

Key Responsibilities

• Drive our organic social media strategy. Translate brand goals into creative, platform-specific concepts that grow and strengthen our community.
• Continuously research the social media landscape, competitor activity, creator trends, emerging content formats and cultural moments. You'll proactively bring ideas, recommendations and opportunities to the team before being asked.
• Own the monthly content calendar, aligning all content with marketing campaigns, product launches, seasonal focuses and business objectives.
• Plan, shoot and edit high-quality original content (especially Reels, Stories and TikToks) that reflects our aesthetic and resonates with our audience.
• Execute the daily rollout of content across all channels, ensuring every post looks sharp, sounds on-brand and drives engagement.
• Maintain a cohesive, elevated visual identity that reflects our brand world. Strong styling instincts and attention to detail are key.
• Tailor content for different markets and time zones. You understand that what works in Australia may need adjusting for the US, UK or Asia.
• You know how to turn views into visits. You're always thinking about how content can drive site traffic, grow our audience and support launches.
• Work with our team on content and rollouts for new product drops, key moments in the calendar and seasonal storytelling.
• Engage with our audience in comments, DMs and tags, always in a way that feels helpful, human and on-brand.
• Source, brief and manage content creators (gifted and paid) who align with our brand aesthetic.
• Track performance, report on what's working, and use insights to refine future content. You're confident presenting recommendations, challenging assumptions and suggesting new approaches based on both data and industry trends.

You'll Thrive in This Role If You

• Have 3+ years of experience running social media for a fashion, lifestyle or design-led brand.
• Take ownership of your role and think beyond execution. You continuously explore trends, consumer behaviour and competitor activity, translating insights into creative opportunities and actionable
• Have exceptional creative instincts, with a strong eye for styling, visual direction and storytelling that brings a brand to life.
• Are organised and detail-oriented, with a track record of managing content calendars and deadlines.
• Can shoot and edit content using tools like CapCut, Canva, Adobe or similar.
• Are confident briefing creatives, from photographers and videographers.
• Have a deep understanding of the social media landscape and can confidently identify which trends are worth leveraging and which should be ignored to protect and elevate the brand.
• Know how to read the numbers, draw insights and adjust content accordingly.

What Success Looks Like

• You're constantly bringing new ideas, content concepts and opportunities to the table.
• You have a strong understanding of what's happening across social platforms and can translate trends into content that feels relevant to portier.
• You don't simply execute content calendars, you help shape them.
• You're known for spotting opportunities before others do and turning them into engaging content.
• You're able to balance creativity with commercial outcomes, creating content that builds both brand affinity and business growth.

Why Work With Us?

• Be part of a fast-growing brand with a distinct point of view and international momentum.
• Contribute to creative projects from the ground up.
• Work in a supportive, passionate team with room to grow.
• Enjoy a beautiful office in Port Melbourne, free parking, close to a very good sushi spot and a wine bar that knows your order.
• Experiment, explore and help build something meaningful.

Sound Like a Fit?

Send your CV, a short note about why you're the right person for this role, a to ***email_hidden***.