Social Media and Brand Communications Coordinator

Bleacher Athletic is the sports division of Cotton On Group, creating licensed apparel and fanwear across the AFL, AFLW and NRL.

Alongside this, we are the team behind Upstate Sport - a fast-growing women’s activewear brand born in the studio and built for real life. Designed to move seamlessly from workout to everyday wear, Upstate Sport blends performance, style and community.

With exciting growth plans ahead, this is an opportunity to join the brand at a pivotal stage and help shape what’s next.

ABOUT THE ROLE

Upstate Sport is looking for a Brand Comms & Social Coordinator to help bring the brand to life across social, community and brand communications.

This role is ideal for someone who lives and breathes social media, understands culture and trends, and knows how to create content and brand moments that people want to engage with. Working within a small and fast-moving team, you’ll support the execution of campaigns, social content, influencer partnerships and community activations that build brand awareness, engagement and growth.

KEY RESPONSIBILITIES

• Manage and execute day-to-day social content across Instagram, TikTok and paid social
• Create social-first content and copy that feels on-brand, culturally relevant and engaging
• Build and engage our online community, helping grow brand advocacy and connection
• Support the execution of campaigns, launches and key brand moments across digital channels
• Support influencer and creator relationships including outreach, gifting and partnerships
• Identify social, cultural and digital trends that keep the brand relevant and evolving
• Support local brand activations, events and community moments
Report on social performance, engagement and growth insights

WHO YOU ARE

• You live and breathe social media, digital culture and brand storytelling
• You have a strong eye for content, copy and what makes people stop scrolling
• You’re proactive, energetic and excited to bring ideas to life
• You’re confident creating content, writing copy and jumping into execution
• You thrive in a fast-moving, hands-on environment
You're passionate about wellness, movement and digital culture

OUR CULTURE

We love big ideas and rolling up our sleeves to get the job done. We work hard – and together, we do great stuff. We’ve created an environment that thrives on creativity and self-expression, an environment we love showing up to. Every day.

Right from the get-go, our team have been like great mates to us – and you look after your mates, always. So, we care for our people at work and at home; 24/7. We’re all about supporting and empowering them to be the healthiest versions of themselves.

BENEFITS

• Competitive salary
• Flexible working options & people-first leave initiatives
• Access to our world-class Support Centre, with an in-house restaurant & state-of-the-art wellness centre featuring free gym & holistic health services
• Subsidised onsite childcare centre
• 50% off our Brands | Cotton On, Cotton On Body, Cotton On Kids, Rubi Shoes, Typo, Factorie & Supre
• 24/7 Wellness support – mental health, relationships, family + more
• Local & Global career growth
• Discounts for you & your family – medical, travel, financial + more
• Performance & Peak incentives to reward + recognise our team
• Returnity - Paid program for new parents heading back to work
• Bring your dog to work
Recognition, team connection moments & more!

We are proud of our diverse global workforce of 20,000 team members from countless nationalities, and we strongly welcome and encourage individuals of all backgrounds to apply with us.

We are focused on bringing more voices, experiences and backgrounds to our workforce as we drive diverse and inclusive outcomes for our team and our customers.

If you have any individual needs in order to fully participate in the recruitment process, please contact us at ***email_hidden*** so we may support you in completing the job application process.