Trade Marketing Manager - Lotteries

Could this be one of those rare moments to do the best work of your career.

The Lottery Corporation is Australia's largest lottery company offering exciting games that deliver life-changing wins to customers and make a meaningful difference in the community.

We're the team who bring you Australia's favourite lottery and Keno games. For more than a century, we've been playing our role in creating positive impacts by delivering winning moments every day to our people, our customers, retailers, partners and our community.

Share joy, spark possibilities and join the winning team today!

The Trade Marketing Manager leads the in-retail marketing strategy for The Lottery Corporation's lotteries portfolio, ensuring our products-from Powerball and Saturday Lotto to Instant Scratch-Its and Set for Life-are positioned to maximise engagement, conversion and cross-play. You'll shape how these products come to life in The Lott outlets, creating a seamless, intuitive and compelling in-store experience through strong messaging, merchandising and point-of-sale execution.

With a focus on optimising the end-to-end retail customer journey, you'll use insights into customer behaviour to improve conversion and registration outcomes while identifying opportunities to drive participation across multiple games. Working closely with Retail, Technology and Marketing teams, you'll deliver initiatives across a large and diverse network-ideal for someone commercial, collaborative and passionate about enhancing and digitising the physical customer experience.

What you'll do

• Own how lottery products show up in-store across The Lott network
• Develop and deliver trade marketing strategies that drive in-store experience and conversion
• Optimise the retail path to purchase to be simple, engaging and effective
• Ensure the right products are featured at the right time to maximise sales (including jackpots and always-on activity)
• Drive cross-play between lottery games and Instant Scratch-Its
• Lead creation and rollout of physical and digital point-of-sale (POS) materials
• Partner with Retail teams to ensure seamless execution across the network
• Use customer insights to improve merchandising, layout and in-store communications
• Collaborate with Brand and Creative teams to align in-store execution with campaigns
• Identify opportunities to digitise and enhance the in-store experience
• Deliver scalable solutions across a large, varied retail network
• Monitor performance and optimise initiatives to improve sales, conversion and registration.

What you'll bring

• Tertiary qualifications in Marketing, Business or a related discipline
• Experience in trade marketing, retail marketing, or shopper marketing roles
• Experience working in FMCG, retail or franchise-based environments highly regarded
• Proven experience developing and executing in-store marketing or merchandising strategies
• Strong understanding of customer behaviour in physical retail environments
• Experience working with cross-functional teams and managing multiple stakeholders
• Experience balancing standardisation with flexibility across complex retail networks
• Demonstrated ability to drive performance outcomes in a commercial environment

What you'll get

Not only will you receive an awesome candidate experience from our caring Talent team, but you'll get a genuine feel for who we are and what it's like to be part of our team.

The benefits of working with The Lottery Corporation are pretty good. Just to name a few:

• Balance work and life with our 'flex for great outcomes' approach - hybrid working, plus a range of generous leave options.
• Reward and recognition programs at all levels. Your hard work won't go unnoticed.
• Ignite your potential with our dedicated learning and development platform to support your bright future.
• We empower careers to grow from within. 50% of all roles in 2025 were filled by our own people, proving that your next opportunity is already here!
• A true sense of belonging. We're committed to Inclusion & Diversity with a range of initiatives such as our Gender Affirmation Support, employee inclusion networks and diversity memberships and celebrations.
• Make positive impacts with opportunities to volunteer with our community partners. We'll also dollar match fundraising efforts of our employees lending their support to registered charities.

If this role is of interest to you and you're ready to spark possibilities with The Lottery Corporation, but don't feel that your experience aligns 100%, we would still love to hear from you and encourage you to apply.

We're committed to providing a safe, respectful and supportive work environment. We encourage you to let us know if we can make any accommodations, so the process can be more user friendly for you.

We acknowledge and pay respect to the traditional custodians of the lands on which our offices, retail outlets and venues operate. We acknowledge the inextricable link First Peoples of Australia have with the land past and present.

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