Brand & Community Manager
Holme Beauty
Brand & Community Manager
South Melbourne, Australia (Hybrid — min. 3 days in office) · 4-5 days/week
· Reports to Hilary, Founder
The short version
You own the brand. Content, communications, community, influencer, acquisition, retail activations — the lot. You're the person who turns Holme from a brand people love into a brand people can't stop talking about, then turns that noise into sales across D2C, retail and, before long, the US and UK.
This is a leadership team role. You'll build and lead the brand department — a Graphic Designer, an Editor and a Content, Digital & Social Channel Manager sit with you — and you'll work shoulder-to-shoulder with Hilary on messaging, brand hierarchy and every new product launch. It's hands-on. You'll be in the data on Monday and shooting content by Thursday.
What you'll own
- Brand, content, comms and community strategy — the whole story of how Holme shows up and grows.
- Influencer and community — find them, sign them, brief them, and build relationships that actually move product.
- Retail store activations — bring the brand to life in physical space and make launches land.
- International trade pitches — build and support the brand case as we push into the US and UK.
- Acquisition and repeat purchase — own the metrics that grow the customer base across D2C, retail and international.
- New product launches — partner with Hilary on messaging, hierarchy and go-to-market for every drop.
- The brand team — lead, set the standard, and get the best work out of designers and content support.
How you'll work
You'll commercially review the marketing numbers — the stats, the data, what's working and what's dead weight — and turn that into real action, week on week. Not quarterly reviews. Weekly moves that grow the channel.
- Hands-on with the tools: Shopify, Canva, AI tools, editing. You can build the asset, not just brief it.
- Strong assets to the table — including video. You know what good looks like and you can make it.
- Tight loop with Hilary on voice, hierarchy and the big calls.
- Test, read, react. Fast.
What you'll bring
- Proven experience scaling a brand — you've done growth, not just maintained it.
- A track record across multiple channels and ideally multiple markets.
- Beauty, lifestyle or consumer brand experience — you get this category and the customer.
- Real influencer and community chops, plus a feel for retail and international expansion.
- Commercial brain — you read data and turn it into decisions.
- Confident across Shopify, Canva, AI tools and video/editing.
- Leadership instinct — you can build a small, sharp team and lift everyone's work.
- Comfortable in a founder-led, fast-moving environment where you own the outcome.
Why Holme
- A brand built on community, education and trust — and a growth chapter you get to shape.
- A genuine leadership team role with real influence on where the business goes.
- Direct, close collaboration with a founder who's straight-up and moves fast.
- A strong, in-person creative culture that takes the work seriously and has fun doing it.
How to apply
Email the following to ***email_hidden***
- Your CV.
- A short cover letter — keep it relatable and honest. We care more about your thinking than stiff formality.
- A 2-minute video introducing yourself: how you approach working for a founder-led indie ecommerce beauty brand, why you're excited about the role and Holme, and what you'll bring.
We're looking for tenacity, taste, and people who get things done. If that's you, come help us trail blaze this next chapter of Holme.
