Country Sales Manager Australia and New Zealand

Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.

The Country Sales Manager is a key leader within Air Canada’s APAC Sales Team, responsible for driving passenger sales and marketing across Australia and New Zealand. The role delivers profitable revenue growth, expands market share, and strengthens customer engagement in line with Air Canada’s New Frontier strategy.

As the senior market representative, the role serves as the principal spokesperson and holds full accountability for commercial performance, external relations, and local leadership. This position requires a forward-looking leader to accelerate digital sales transformation, expand distribution channels, and execute innovative commercial strategies.

Responsibilities

Strategic Leadership & Growth.

• Develop and execute market strategies aligned with the New Frontier vision.
• Deliver revenue, yield, and market share targets.
• Identify and capture growth opportunities.
• Monitor market trends and competitor activity; recommend strategic actions.

Commercial Execution

• Drive sales across all segments to achieve profitable growth.
• Lead negotiation and management of commercial agreements.
• Ensure compliance with corporate policies and contract processes.
• Manage budgets with strong financial discipline.

Digital Sales & Innovation

• Lead digital-first sales across direct channels (web, mobile, NDC).
• Drive adoption of modern distribution capabilities.
• Champion innovation in customer engagement and commercial models.
• Apply data-driven approaches to optimize pricing and value proposition.

Leadership & Team Development

• Lead and develop a high-performing sales team.
• Strengthen capabilities in digital sales, analytics, and account management.
• Provide coaching to enhance commercial effectiveness.
• Align closely with HQ and influence cross-functional stakeholders.

Market Intelligence & Representation

• Act as Air Canada’s primary spokesperson in the market.
• Provide insights on customer trends, competitors, and market developments.
• Ensure effective execution of B2B and B2C marketing initiatives.
• Represent Air Canada to government, trade, and industry partners.

Partnerships & Stakeholder Management

• Build strategic partnerships with tourism boards, government, and industry players.
• Leverage partnerships to drive inbound travel to Canada.
• Align local execution with global strategy in collaboration with HQ.
• Engage local Canadian communities to enhance brand presence.

Governance & Corporate Representation

• Serve as the official Air Canada representative, including power of attorney.
• Oversee local personnel, administration, and financial responsibilities.
• Ensure compliance with governance, risk, and corporate standards.

Qualifications

• Degree in business, tourism, or related field.
• Proven sales leadership experience (airline/travel industry preferred).
• Strong commercial acumen with track record in revenue growth.
• Experience in digital sales, distribution, or e-commerce (preferred).
• Strong leadership, communication, and stakeholder management skills.
• Ability to operate effectively in a dynamic environment.
• Skilled in negotiation, influence, and partnership development.
• Willingness to travel as required.

Conditions Of Employment

Candidates must be eligible to work in the country of interest at the time any offer of employment is made and are responsible for obtaining any required work permits, visas, or other authorizations necessary for employment. Prior to their start date, candidates will also need to provide proof of their eligibility to work in the country of interest.

Linguistic Requirements

Excellent communication skills in English (both written and oral).

Diversity and Inclusion

Air Canada is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees’ unique contributions to our company’s success.

As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve.

Air Canada thanks all candidates for their interest; however only those selected to continue in the process will be contacted