Growth Marketing Manager

At Blue Light Card, our mission is to support and celebrate those who serve communities with unwavering dedication—from emergency services to healthcare, defence, and education sectors. By offering exclusive benefits and discounts through partnerships with top brands, we aim to make a meaningful impact on their everyday lives.

As a commercially successful and fast-growing enterprise in the UK, we have built a reputation for innovation and trust, serving millions of members. Since launching in Australia, we have been growing rapidly, replicating our UK success while tailoring our approach to meet local needs. With the same commitment to excellence, we are expanding our impact and creating a unique value proposition for the Australian market. This is an opportunity to be part of a thriving team driving the next chapter of Blue Light Card’s journey, blending purpose with measurable commercial success.

Job purpose

We're looking for a commercially minded Growth Marketing Manager to own and grow our paid and organic digital channels. You'll plan, execute and optimise campaigns across paid social, paid search, SEO, SEM and Influencers – collaborating with external agencies and internal teams to drive real, measurable results.

This is a mid-level role sitting within the Marketing team, suited to someone who combines strong analytical thinking with hands-on channel expertise and the ability to manage multiple priorities in a fast-moving environment. This is a real opportunity to make an impact with a critical growth lever as we scale the Blue Light Card business.

Duties and responsibilities

Key Responsibilities

• Paid Social: Launch and optimise paid campaigns across platforms including Meta, LinkedIn, TikTok, and others relevant to our audience. Manage budgets, targeting, creative testing, and performance reporting.

• Paid Search (Google Ads / SEM): Drive Google Ads strategy across Search, Display, and Performance Max campaigns. Write copy, manage bids and continuously improve performance

• SEO: Partner with our SEO agency to develop and execute an organic search strategy including on-page optimisation, technical SEO and content collaboration to grow rankings and traffic.

• Performance Reporting: Build dashboards, track KPIs across all channels and deliver clear actionable insights to stakeholders.

• Budget Management: Manage channel budgets effectively, driving sustainable acquisition with a clear focus on CAC, LTV and ROI

• Testing & Optimisation: Run structured A/B tests across creatives, audiences, landing pages, and bidding strategies to continuously improve campaign performance.

• Agency Management: Act as the day-to-day point of contact for external Content, SEO, and Influencer agencies. Brief, manage, and evaluate agency output to ensure quality, alignment with brand and performance goals, and value for money.

Skills & Qualifications

Experience

• 3–5 years of hands-on experience in performance marketing, paid media, or a closely related role

• Proven track record managing paid social campaigns (Meta Ads Manager essential; LinkedIn, TikTok a plus)

• Strong Google Ads experience across Search and Display

• Working knowledge of SEO best practices and tools (e.g. SEMrush, Ahrefs, Google Search Console)

• Proficiency with analytics platforms (Google Analytics 4, Looker Studio, or similar)

• Experience managing meaningful media budgets

Skills and Attributes

• Commercially minded with a strong focus on ROI and business impact

• Detail-oriented without losing sight of the bigger picture

• A self-starter who takes ownership and drives projects forward

• Clear communicator who can translate performance data for non-technical stakeholders

• Curious and up-to-date with the latest trends and platform changes

• Builder's mindset - you're comfortable navigating ambiguity and building frameworks from the ground up as we scale

What We Offer

• Hybrid working and flexible hours

• 24 days of annual leave plus your birthday off

• $1,000 annual contribution towards private health insurance

• $500 annual personal development growth fund

• Paid parental leave

• Casual dress code and modern office space (quiet meeting rooms, coffee, fully stocked kitchen)

• Employee assistance programme (including mental health support)

• Your very own Blue Light Card for the work you do supporting front line workers