Marketing Specialist - B2B Retail Energy

Shape your future with a career at Shell Energy.

Shell Energy combines deep expertise and true innovation to help our electricity and gas customers navigate a rapidly changing market. We’re seeking people who bring the drive to succeed in providing the energy businesses and households need for today and tomorrow.

Based in Brisbane, Shell Energy is seeking a Marketing Specialist responsible for delivering customer marketing, campaign execution and management, and customer communications for the Shell Energy B2B Retail business and at a Group level.

The role supports brand awareness and market consideration, contributes to customer retention, and delivers marketing activity across:

• Large Business Electricity
• Multi-site SME Electricity
• Large Business Gas

With respect, integrity and honesty you will

• Deliver customer marketing activities, campaigns and communications aligned to B2B objectives
• Develop and manage marketing content, campaigns, events and customer communications
• Contribute to the annual B2B Marketing Strategy and Marketing Activity Plan
• Coordinate with external agencies and internal teams to deliver campaigns and creative assets
• Apply customer insights and buying behaviour to inform messaging and campaign design
• Work with Digital teams to optimise campaign performance and channel effectiveness
• Monitor campaign budgets and support return on marketing investment
• Ensure marketing outputs meet brand standards and compliance requirements
• Provide reporting and analysis on campaign performance and effectiveness

Who you’ll work with

• Sales
• Product and Pricing
• Corporate Affairs
• Operations, IT, Legal, Finance
• Liaise with external agencies and partners to deliver marketing initiatives
• Build and maintain strong working relationships across Shell Energy and Global teams

Here’s what you’ll need to thrive in this role:

• Experience delivering customer-focused marketing campaigns aligned to business objectives (B2B desirable)
• Experience managing multi-channel campaigns and measuring performance outcomes
• Ability to manage campaign budgets and approval processes in a complex organisation
• Experience in marketing content development and event delivery
• Strong stakeholder engagement and communication skills
• Strong copywriting capability
• Microsoft Office (especially PowerPoint)
• Adobe InDesign and Photoshop
• Tertiary qualification in Marketing, Communications, Business or equivalent experience

Desirable

Experience in the retail energy or B2B market

Understanding of energy regulations, marketing compliance, and industry codes

Membership with Australian Direct Marketing Association (ADMA)

Why join our team

Every day, our people bring deep expertise, true innovation to help our customers meet their energy goals.

Here are the top reasons why out people choose us

• Purpose that is making a positive impact for our customers’ energy future. It’s not just about selling energy; it’s about delivering outcomes for our customers that empower them to stay ahead in a changing market.
• Work that’s interesting, innovative and high impact. We hope you’ll love the challenge and opportunity to achieve - for our customers and for you.
• People who bring the expertise and drive to succeed. Our team is respectful, inclusive, and supports connection and collaboration.

Visit our careers site to find out more.

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Shell Energy is an Equal Opportunity Employer that values the diversity of its people. We do not discriminate on the basis of gender, race, religion, colour, national origin, sexual orientation, age, marital status, veteran status or disability.