Market Research Manager

Agency Department of Tourism and Hospitality Work unit Strategy and Insights

Job title Market Research Manager Designation Administrative Officer 7

Job type Full time Duration Ongoing

Salary $117,356 - $126,251 Location Darwin

Position number 29020 RTF 349161 Closing 10/06/2026

Contact officer Rowan Haylett on 0449 880 582 or ***email_hidden***

About the agency https://dth.nt.gov.au/

Apply online https://jobs.nt.gov.au/Home/JobDetails?rtfId=349161

APPLICATIONS MUST INCLUDE A ONE-PAGE SUMMARY ABOUT YOU, A DETAILED RESUME AND COPIES OF YOUR TERTIARY

QUALIFICATIONS.

Information for applicants – inclusion and diversity

The NTPS values diversity. The NTPS encourages people from all diversity groups to apply for vacancies and accommodates people with disability

by making reasonable workplace adjustments. If you require an adjustment for the recruitment process or job, please discuss this with the contact

officer. For more information about applying for this position and the merit process, go to the OCPE website.

Primary objective

The Market Research Manager oversees research projects in tourism and events working closely within government, industry, and vendor partners.

This role develops, manages and embeds findings from quantitative and qualitative studies such as market analysis, economic impact evaluations,

and visitor and industry research using various methods. The position ensures research findings are translated into actionable insights for policy,

strategy, and operations.

Context statement

This role leads strategic research programs and turns data into actionable insights to identify growth opportunities across marketing, events and

industry. It sits within the Strategy and Insights team, supporting evidence-based decision making across Industry Development and broader

Tourism and Events NT.

Key duties and responsibilities

1. Design comprehensive research briefs and manage the end-to-end procurement process for external research vendors, including tender

development, vendor selection, contract negotiation, project oversight, and quality assurance of deliverables across tourism and major events

research programs.

2. Lead the planning, coordination, and delivery of quantitative research studies including surveys, event evaluations, economic impact

assessments, market segmentation frameworks, continuous tracking programs, and performance measurement studies, ensuring

methodological rigour and alignment with strategy and government research standards.

3. Manage, evolve and integrate segmentation models and tracking programs to monitor visitor behaviour, industry sentiment, brand health,

campaign effectiveness, market trends, and competitive positioning, providing regular reporting and strategic insights to inform marketing

investment and destination management decisions.

4. Oversee qualitative research initiatives including customer journey mapping, stakeholder co-creation workshops, in-depth interviews, and

focus groups to generate deep consumer and industry insights that complement and enrich quantitative segmentation and tracking data.

5. Collaborate with partner government agencies, industry bodies, and internal stakeholders to identify research priorities, coordinate data

collection activities, avoid duplication, and maximise research investment across the tourism and events ecosystem.

6. Translate complex research findings into accessible, actionable insights and embed these within strategic planning, marketing, product

development, and policy teams through presentations, workshops, reports, and ongoing consultation to drive evidence-based decision-making

and ensure segmentation frameworks inform targeting and positioning strategies.

7. Provide mentorship and skills development to other team members through coaching, training in research methodologies including

segmentation and tracking analysis, project involvement, and capability building to strengthen the organisation's internal research expertise

and analytical capacity.

Selection criteria

Essential

1. Tertiary qualification in market research, statistics, economics, social sciences, or related discipline, with demonstrated experience managing

complex research projects including segmentation studies and tracking programs within tourism, events, or government sectors.

2. Proven expertise in quantitative research methodologies including survey design, sampling techniques, statistical analysis, segmentation

development, tracking study design, and economic impact evaluation, with strong understanding of both primary and secondary data sources.

3. Experience developing and managing market segmentation frameworks and continuous tracking programs, with demonstrated ability to

extract strategic insights from longitudinal data and translate segmentation into actionable marketing and product strategies.

4. Demonstrated ability in qualitative research methods including focus groups and interviews, customer journey mapping exercises, and co-

creation workshops with diverse stakeholder groups to complement quantitative insights.

5. Proven capability to brief, manage, and assess external research vendors, including developing detailed research specifications, managing

budgets, ensuring contractual compliance, and evaluating research quality and deliverables across multiple concurrent projects.

6. Excellent communication and stakeholder engagement skills with the ability to translate technical research findings, segmentation insights,

and tracking data into clear strategic recommendations for non-research audiences, including senior executives and government officials.

Desirable

1. Appropriate tertiary qualifications in business, marketing, science, psychology, economics, sociology, transport, or tourism, with the completion

of market research and/or statistics subjects to a high standard.

2. Appreciation of the tourism industry, issues and impacting trends at a local, national, and international level.

Further information

The role requires flexibility, with occasional work outside standard business hours, including evenings and weekends, to support the delivery of

events.