Assistant Brand Manager

Great things are happening in the Europe and Australia (EUAU) region. Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D center, and commercial/distributor markets across Europe, Australia, and New Zealand. We are energized by over 150 years of bringing people together with the food they love. With beloved brands Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Fibre One, Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU. In a world that’s ever-changing, we look to stay ahead and seek people who share our love of food and are hungry to shape the future.

We’re looking for a commercial, Assistant Brand Manager to work on one of our key grocery brands in Australia. In this full-time role based at Mt Waverley, you will have the best in the business as your guide and learn so much from a fantastic group of people!

You’ll partner with cross-functional teams (Sales, Category, R&D, Supply Chain, Finance) and agencies to deliver impactful innovation, compelling brand communications and standout in-store activation.

About General Mills Australia

Join a global food company that makes food the world loves.

Do Old El Paso, Latina Fresh Pasta, and Häagen-Dazs ring a bell? At General Mills, we’re committed to innovation, growth and making a positive impact.

We’re proud to be certified as a Great Place to Work for 7 consecutive years, and one of the Best Workplaces in Australia for Women for the third time in 2026.

What’s in it for YOU?

We believe in helping our people thrive, professionally and personally:

• Flexible working: 50/50 home/office model.
• Wellbeing focus: Half-day Friday every week to support work–life balance.
• Convenience: Free on-site parking at our Melbourne office.
• Growth & development: World-class L&D programs and in-house mentoring.
• Inclusive culture: Best-practice flexibility and inclusivity where you’re seen, heard and belong.

Key Focus Areas For This Role

• Lead the implementation social media and Always On strategies for multiple brands.

‒ Development & implementation of the 30-60-90 day Always On plan, including annual brand content calendar

‒ Oversee community management on social media

‒ Report and analyze social media performance and make adjustments to improve performance based on this data

‒ Implement SEO recommendations on websites and social channels

‒ Work with Digital Producer, local and regional marketing teams to create and curate new content

• Work with a cross functional team to develop, implement and monitor key in-store activations

‒ Develop artwork

‒ Manage POS development and implementation

‒ Track progress and report on effectiveness

• Work on promotional and BTL campaigns with agencies and customers from briefing through to implementation.
• Execute packaging development projects
• Activation of NPD/renovation projects.
• Lead the monthly NPD review cycle
• Website Maintenance and updates

What You Will Bring

You will be a strong communicator and have an amazing attention to detail, be highly organised, and deadline driven.

Essential Skills

• Excellent communication skills & exceptional attention to detail
• Ideally 1-3 years marketing experience
• Branded consumer marketing experience preferred, but not essential.
• Strong project management skills
• Strong analytical skills (experience of IRI/Nielsen/Kantar is an advantage)
• Business oriented and result driven
• Team player and ability to demonstrate strong cross functional skills
• Ability to be pragmatic and take the initiative
• Excellent communication skills
• Ability to work with different cultures/background and adapt communication style
• Cultural fit with the Company's values: passionate, accurate, results-oriented, high level of integrity, supportive, open, flexible.

Apply now and help us make food the world loves, while building the next chapter of your career at General Mills.