Brand Director | Fashion

BRAND DIRECTOR | GLOBAL FASHION E-COMMERCE BRAND | SYDNEY

ABOUT THE COMPANY

We’re partnering with a globally recognised, fast-scaling fashion e-commerce brand operating at the intersection of culture, content, and commerce. Known for its trend-driven product, social-first strategy, and highly engaged community, the brand is focused on building world-class brand moments that drive both cultural relevance and commercial performance globally.

THE ROLE / RESPONSIBILITIES

This is a senior leadership role owning the full global brand ecosystem.

• Lead global Go-To-Market strategy across seasonal launches and key brand moments

• Own the end-to-end Social, PR, Influencer & Ambassador ecosystem

• Build and scale community-led growth programs that drive advocacy and virality

• Lead high-impact events, activations, pop-ups and experiential campaigns (local + global)

• Partner closely with Creative, Marketing and Product teams to ensure brand consistency and impact

• Ensure all brand activity translates into measurable commercial outcomes

• Act as the guardian of brand voice, identity and storytelling across all channels

WHAT WE’RE LOOKING FOR

• 8+ years’ experience in Brand Marketing / Brand Management

• Background in fashion, lifestyle or high-growth e-commerce brands

• Proven success leading integrated GTM strategies across multiple channels

• Strong experience across influencer, PR, ambassador or community-led growth

• Track record delivering standout brand activations or experiential campaigns

• Strong commercial mindset — able to connect brand activity to revenue outcomes

• Deep understanding of Gen Z / social-first brand building and cultural trends

• Natural leader with the ability to influence creative and cross-functional teams

WHY THIS ROLE

This is a rare opportunity to step into a role where you will define how a global fashion brand shows up in culture, and directly influence its next stage of growth.

You’ll be building not just campaigns, but a brand ecosystem designed for scale, loyalty, and cultural impact.

If this sounds like your next move, we’d love to hear from you. Apply now and you can also send your application to ***email_hidden*** with the subject line "Brand Director"