Assistant Store Manager

Baby Bunting is Australia's largest nursery specialty retailer, but we're much more than that. We're a growing community dedicated to supporting parents through every step of their journey. Our purpose? To share in the joy and provide support through the challenges of raising little ones by empowering parents to make the best choices for their families.

Ready to lead, inspire, and make a difference? If you’re all about awesome customer service, empowering teams, and supporting parents and caregivers—this is your moment!

If you're an experienced retail leader who thrives in a fast-paced environment and is ready to support a team while delivering outstanding in-store experiences, we’d love to hear from you!

Located in the heart of the Mid North Coast, this store offers a welcoming community feel, a supportive team environment, and the opportunity to make a real difference for local families.

Employment Type: Fulltime Permanent

Roster: Tuesday: 8:30am - 5:45pm | Wednesday: 11:15am - 5:45pm |Thursday: 11am - 5:45pm | Friday: 8:30am - 5:45pm | Saturday: 8:30am - 5:15pm

About the Role

As Assistant Store Manager, you’ll work closely with the Store Manager to lead daily store operations, mentor your team, and ensure every customer enjoys a supportive and memorable experience.

Here’s What You’ll Be Doing

Lead & Support

Motivate your team, help with onboarding and training, and create a workplace where people feel empowered and valued.

Customer-First Focus

Support parents and carers by providing expert advice, demonstrating key product features, and creating warm, welcoming interactions.

Back-of-House Management

Oversee stock levels, assist with inventory management, loss prevention, and collaborate with the store admin and warehouse team to ensure everything runs smoothly.

Promote a Safe Workplace

Champion OH&S standards and support a safe environment for both the team and our customers.

About You

You’re a passionate, hands-on leader who thrives in retail, knows how to bring out the best in others, and is excited to grow with a business that truly makes a difference.

What You Bring To The Team

2–3 years of retail leadership experience (big box preferred or Store Manager from a smaller format)

Strong communication skills and a collaborative mindset

A passion for mentoring and developing others

Proven success in achieving sales and performance targets

High attention to detail and a commitment to safety and service

The Perks & Benefits

Training pathways to support your growth and career development

Amazing team discounts

Paid parental leave to support you and your family

Employee Assistance Program for your wellbeing

Competitive salary

A supportive, friendly team culture that celebrates wins and supports your goals

Our Hiring Process

Apply online – Submit your application.

Complete a quick Sapia interview – A text-based chat, with one video question you can do in your own time.

Get assessed fairly – Your responses are evaluated without bias.

Move to MS Teams interview with our Recruitment team– If successful, you'll be invited to meet with the hiring manager in-person.

Move to face-to-face interview(s) – If successful, you'll be invited to complete pre-employment checks.

That’s it! – A simple, fast, and fair process designed for you.

Tips For Success

Use your own words – The best responses are personal and honest.

Think about your experiences – Provide real examples to support your answers.

Don’t overthink it! – We want to know what makes you, you. Answer freely and naturally.

Please Note

• All successful applicants must have the right to work in Australia and will undergo a Right to Work check.
• Due to the personal nature of our work, a National Police Criminal History check will also be required.

We use Sapia.ai to help with the first step of screening with our wonderful Talent team reviewing every response and makes all hiring decisions. Any personality insights you receive are just for you and aren’t shared with Baby Bunting or used to decide your suitability.