Paid Social Lead

Sydney | Remote-first | Quarterly team offsites

This isn’t your standard paid social role.

We’re partnering with a fast-growing performance agency that’s rethinking how modern acquisition works. Their belief is simple: the future of performance marketing sits at the intersection of creative systems, automation, AI and sharp strategic thinking, not just media buying.

They’re now looking for a Paid Social Lead to help shape that future.

This is a high-impact role where you’ll lead paid social strategy across a portfolio of ambitious brands, while helping build smarter systems, better processes and a more scalable way of working. You’ll work closely with founders, influence the agency’s direction and play a key role in evolving how creative-led acquisition is delivered.

What You’ll Be Doing

• Leading paid social strategy across a portfolio of growth-focused clients
• Managing and optimising campaigns primarily across Meta, with exposure to TikTok and emerging channels
• Turning business problems into clear acquisition strategies backed by data and insights
• Diagnosing performance issues and identifying growth opportunities before clients do
• Building scalable systems and improving operational workflows across paid social
• Partnering with creative teams to develop high-performing ad concepts, briefs and testing frameworks
• Designing and executing structured testing strategies across audiences, creatives and campaign structures
• Acting as a trusted advisor to clients, confidently presenting insights, recommendations and performance narratives
• Helping shape the agency’s approach to AI, creative velocity and modern acquisition strategy

What They’re Looking For

• Strong hands-on paid social experience within an agency environment
• Deep expertise across Meta Ads Manager and performance acquisition strategy
• Someone commercially minded who understands the relationship between spend, profitability and business outcomes
• A systems thinker who enjoys improving processes and building smarter ways of working
• Confident client communication and stakeholder management skills
• Strong analytical capability with the ability to connect platform metrics back to commercial impact
• Experience briefing creative or working closely with creative teams
• Ability to work autonomously in a remote-first environment
• Bonus points for experience within eCommerce, subscription or high-growth consumer brands

Why this role stands out

• Genuine opportunity to shape the future direction of the agency
• Work directly with founders and influence how the paid social function evolves
• Remote-first culture with flexibility and autonomy built in
• Exposure to cutting-edge AI tools and creative-led acquisition strategies
• Sophisticated clients who value strategic thinking over vanity metrics
• Quarterly team gatherings and a highly collaborative environment
• A role designed for someone who wants ownership, not micromanagement

Salary

$120,000 base salary, with flexibility for the right person.

Note: This role is open to AU-based candidates with full work rights.