Brand Manager

Our client is one of Australia’s most innovative and fast-growing craft spirit producers, with strong momentum across both domestic and international markets.

This is a highly executional, brand-focused role where you will be responsible for delivering trade marketing initiatives, go-to-market execution, and brand activation across multiple channels. You will work closely with internal production, sales and commercial teams to ensure strong alignment between brand strategy and in-market execution.

We are seeking a highly hands-on, execution-focused Brand Manager who thrives in a fast-moving, entrepreneurial environment. Reporting directly to the founder of the business, this role is suited to someone who enjoys ownership, agility, and working cross-functionally between sales and marketing.

Responsibilities:

• Lead the execution of trade marketing plans across domestic and international markets
• Manage end-to-end delivery of go-to-market plans for new product releases and product innovation
• Coordinate consumer sampling, tasting programs, and trade activation initiatives
• Work closely with sales and distribution partners to support annual market plans and execution in key channels
• Develop and maintain brand toolkits and marketing assets for trade and export partners
• Support brand activations, experiential marketing, and on/off-premise engagement programs
• Collaborate with production, operations, and commercial teams to ensure seamless product launches
• Assist in the coordination of limited agency activity, with a strong emphasis on internal execution ownership
• Ensure marketing materials, assets, and messaging are consistent and accessible across all markets
• Contribute to key selling periods and campaign execution aligned to commercial priorities

Requirements:

• Tertiary qualifications in Marketing, Business, or a related discipline
• Prior experience in brand, trade marketing, or assistant brand management roles
• Experience within FMCG, beverages, or spirits highly desirable
• Strong track record of delivering campaigns, activations, or product launches end-to-end
• Comfortable working in a highly hands-on, executional environment
• Strong organisational and project management skills with the ability to manage multiple priorities
• Excellent communication and stakeholder engagement skills across internal and external partners
• Commercially minded with an understanding of trade dynamics and brand execution in-market
• Passion and interest in the craft spirits category

This is a genuine hands-on, end-to-end role where you will have significant autonomy and the opportunity to be creative, while gaining exposure across multiple areas of the business. Join an established business operating within a niche, agile team that retains a strong entrepreneurial mindset.