Product Marketing Specialist
Rauland Australia and New Zealand
- Who We Help
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Product Marketing Specialist
- North Melbourne, VIC
- Full Time
Share
North Melbourne, VIC based
- Lead go-to-market launch planning and execution for new solutions and enhancements.
- Create compelling product messaging, content, and sales enablement tools that drive awareness and conversion.
- Partner with Sales and Product teams to ensure consistent, customer-centric communication.
- Conduct market, competitor, and voice-of-customer research to shape go-to-market strategy and messaging.
- North Melbourne, VIC Location
Why us
At Rauland, we are transforming healthcare with leading digital health solutions that truly make a difference. Our Concentric Care platform, fuelled by locally developed technology, supports our 400+ customers in tackling critical health challenges every day. Built from the ground up and with 30+ years in the game, we’ve grown to a team of more than 215 passionate people across six locations in Australia and New Zealand. We are driven by curiosity and committed to advancing outcomes for everyone in healthcare.
As we continue to expand, envision being part of a company that’s ready to seize new opportunities, innovate and make an impact. By joining Rauland, you’ll be a part of our exciting journey of innovation and growth and experience a rewarding and fulfilling place to build your career.
The Role
We are seeking a a Product Marketing Specialist to lead our go-to-market strategy launch activities, market intelligence, and sales and customer engagement initiatives that position our solutions effectively in the market. This role plays a pivotal part in shaping how our products are understood, adopted, and valued — both by our customers and our sales teams. Part of our Marketing team, you’ll collaborate closely with our Product, Sales, and Clinical teams to craft messaging, campaigns, and tools that turn complex technology into meaningful customer stories.
How would you contribute to our success?
- Lead go-to-market launch planning and execution for new solutions and enhancements.
- Create compelling product messaging, content, and sales enablement tools that drive awareness and conversion.
- Partner with Sales and Product teams to ensure consistent, customer-centric communication.
- Conduct market, competitor, and voice-of-customer research to shape go-to-market strategy and messaging.
- Develop initiatives to strengthen customer engagement and advocacy.
- Deliver insights and reporting to support continuous improvement across marketing activities.
What will make your application stand out?
- 5+ years’ experience in product or solution marketing, ideally in B2B, technology, or healthcare.
- Proven success in go-to-market execution and sales enablement.
- Strong project and stakeholder management skills with a keen eye for detail.
- Experience with CRM, marketing automation, and content creation tools.
- Commercially minded marketer who combines creativity with analytical thinking, thrives in a fast-paced, collaborative environment, and excels at translating technical information into clear, customer-focused value.
- A proactive, organised approach and a passion for driving results through collaboration.
What can you expect in return?
In addition to the opportunity to help shape a high-performing, future-ready workforce, you can expect to be part of a supportive and inclusive environment where your contributions matter. We value your growth and offer enhanced leave entitlements so you can invest in yourself and be present for the moments that truly matter.
Interested?
If you’re passionate about building capability, driving performance, and making a real difference in the healthcare tech space, we’d love to hear from you. APPLY NOW and help us shape a culture of growth and innovation at Rauland.
Inclusion and diversity at Rauland
At Rauland, we’re committed to building an inclusive workforce and continuously challenging ourselves to improve. If you’re passionate about this opportunity but require adjustments to ensure your success, we encourage you to reach out — we’d still love to hear from you!
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< Back to all jobs
Product Marketing Specialist
- North Melbourne, VIC
- Full Time
Share
North Melbourne, VIC based
- Lead go-to-market launch planning and execution for new solutions and enhancements.
- Create compelling product messaging, content, and sales enablement tools that drive awareness and conversion.
- Partner with Sales and Product teams to ensure consistent, customer-centric communication.
- Conduct market, competitor, and voice-of-customer research to shape go-to-market strategy and messaging.
- North Melbourne, VIC Location
Why us
At Rauland, we are transforming healthcare with leading digital health solutions that truly make a difference. Our Concentric Care platform, fuelled by locally developed technology, supports our 400+ customers in tackling critical health challenges every day. Built from the ground up and with 30+ years in the game, we’ve grown to a team of more than 215 passionate people across six locations in Australia and New Zealand. We are driven by curiosity and committed to advancing outcomes for everyone in healthcare.
As we continue to expand, envision being part of a company that’s ready to seize new opportunities, innovate and make an impact. By joining Rauland, you’ll be a part of our exciting journey of innovation and growth and experience a rewarding and fulfilling place to build your career.
The Role
We are seeking a a Product Marketing Specialist to lead our go-to-market strategy launch activities, market intelligence, and sales and customer engagement initiatives that position our solutions effectively in the market. This role plays a pivotal part in shaping how our products are understood, adopted, and valued — both by our customers and our sales teams. Part of our Marketing team, you’ll collaborate closely with our Product, Sales, and Clinical teams to craft messaging, campaigns, and tools that turn complex technology into meaningful customer stories.
How would you contribute to our success?
- Lead go-to-market launch planning and execution for new solutions and enhancements.
- Create compelling product messaging, content, and sales enablement tools that drive awareness and conversion.
- Partner with Sales and Product teams to ensure consistent, customer-centric communication.
- Conduct market, competitor, and voice-of-customer research to shape go-to-market strategy and messaging.
- Develop initiatives to strengthen customer engagement and advocacy.
- Deliver insights and reporting to support continuous improvement across marketing activities.
What will make your application stand out?
- 5+ years’ experience in product or solution marketing, ideally in B2B, technology, or healthcare.
- Proven success in go-to-market execution and sales enablement.
- Strong project and stakeholder management skills with a keen eye for detail.
- Experience with CRM, marketing automation, and content creation tools.
- Commercially minded marketer who combines creativity with analytical thinking, thrives in a fast-paced, collaborative environment, and excels at translating technical information into clear, customer-focused value.
- A proactive, organised approach and a passion for driving results through collaboration.
What can you expect in return?
In addition to the opportunity to help shape a high-performing, future-ready workforce, you can expect to be part of a supportive and inclusive environment where your contributions matter. We value your growth and offer enhanced leave entitlements so you can invest in yourself and be present for the moments that truly matter.
Interested?
If you’re passionate about building capability, driving performance, and making a real difference in the healthcare tech space, we’d love to hear from you. APPLY NOW and help us shape a culture of growth and innovation at Rauland.
Inclusion and diversity at Rauland
At Rauland, we’re committed to building an inclusive workforce and continuously challenging ourselves to improve. If you’re passionate about this opportunity but require adjustments to ensure your success, we encourage you to reach out — we’d still love to hear from you!
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