Group CRM & Loyalty Manager

The Role

We’re on the lookout for a dynamic and forward-thinking

Group CRM & Loyalty Manager to join our team and play a pivotal role in shaping the future of customer engagement at Austin Group. Based in Malvern, this is an exciting opportunity to lead and elevate CRM strategies across our brands, driving meaningful customer connections and optimising the end-to-end lifecycle to support continued growth and innovation.

The Group CRM Manager will add significant value through:

• Developing and executing integrated CRM strategies across email, SMS, and digital channels to drive retention and sales
• Using customer data and insights to inform segmentation, profiling, and targeted campaigns
• Identifying commercial opportunities and building business cases to drive customer engagement and growth
• Leading customer lifecycle strategy and delivering a seamless omnichannel experience
• Owning and optimising CRM platforms, database health, and marketing automation capabilities
• Driving acquisition, retention, and re-engagement strategies across all brands
• Providing data-driven insights and reporting to improve campaign performance
• Collaborating with marketing and creative teams to ensure aligned messaging and execution
• Ensuring strong data governance and compliance across CRM systems
• Building strong brand understanding and educating stakeholders on CRM strategy, automation, and customer engagement best practice
• Leading and developing the CRM team

What we’re looking for

An energetic and self-motivated CRM specialist who is strategically minded but also able to be hands-on. You must be passionate about acquiring, growing, and retaining customers through customer-centric strategies that drive business growth. You will have strong communication skills and the ability to work collaboratively and influence decisions across functions. This is an analytical position with a high level of attention to detail, accuracy, and will suit someone with strong commercial acumen.

• Minimum 5 years’ experience in CRM strategy role, preferably in a retail environment
• Relevant tertiary qualification in Marketing, Business, or similar
• Strong expertise in CRM strategy, marketing automation, and email campaigns
• A data-driven mindset, with the ability to analyse customer behaviour and drive insights
• Proven experience in segmentation, retention, and re-engagement strategies
• Strong commercial acumen and problem-solving skills
• Excellent communication skills, with the ability to influence and collaborate across teams
• High levels of autonomy, adaptability, and ability to perform under pressure
• Confidence in learning and utilising new technologies
• Strong stakeholder management and relationship-building skills (internal and external)

At Austin Group we provide

• A competitive salary package
• Free onsite parking
• A commitment to invest in ongoing professional training and development
• Generous product allowance and clothing discounts across all of our brands
• A tailored induction program to ensure you have the best introduction to the business
• The opportunity to build your career with a successful, established, and trusted Australian brand.
• A friendly, motivating, and rewarding team environment, where achievements are recognised
• A highly supportive management team
• Opportunities to attend social events, annual conferences, and award nights

Who We Are

Austin Group is a proudly Australian-owned, family-run fashion business with a rich heritage and a passion for quality. As both a retailer and wholesaler, we’re home to some of Australia’s most iconic menswear and womenswear brands — GAZMAN, Cable, and Perri Cutten.

With over 130 retail stores nationwide and a presence in more than 150 wholesale locations across Australia and New Zealand, we continue to grow while staying true to our values of style, service, and authenticity.

Our Culture

Austin Group’s family-driven culture is built on our belief in authenticity, passion and always striving to ensure every interaction we have builds a truly personable relationship and delivers an experience that is beyond expected. We seek to inspire one another day in and day out with a proactive, collaborative and positive approach.

Team testimonials

“After 13 years at GAZMAN, I still love what I do. It’s more than a job—it’s being part of a team that treats each other and our customers like family, values quality and career growth, and brings positivity, energy and fun to the workplace.” — Belinda | VIC

“Working at Austin Group has been a refreshing experience. From day one I’ve felt part of a supportive, collaborative, family-run business with room to grow, try new things and make a real impact in a fast-paced, energising environment.” — Jamie | Support Office

Ready to join our team?

This is a broad and challenging role and it is a great time to join our organisation and advance your career with an impressive leadership team in a highly collaborative environment. If you have the required skills, have a positive and enthusiastic attitude, and are looking to join a highly dedicated and passionate team, please apply online.

• Please note that due to a high number of applicants, only short-listed candidates will be contacted.