Senior Performance Account Manager

POSITION DESCRIPTION

SENIOR PERFORMANCE ACCOUNT MANAGER

Purpose: Lead the client relationships across a portfolio of clients in partnership at times with Performance team members, reporting into the management team. The Senior Performance Account Manager balances strategic client leadership with hands-on platform involvement where needed, and is expected to drive innovations, deliver on commercial outcomes, manage account relationships, and elevate internal capability across performance platforms - ensuring that platform strategy aligns with clients goals and growth.

Key Responsibilities

Campaign Strategy and Planning:

• Lead the integrated account strategy across active channels, working in partnership with channel leads to ensure a unified performance narrative for the client.
• Design and lead complex, multi-channel performance marketing strategies aligned with client objectives and commercial goals.
• Develop comprehensive media plans, forecasts, and budgets, ensuring efficient allocation and ROI optimisation.
• Own strategic performance conversations with clients, ensuring senior stakeholder buy-in and long-term growth alignment.
• Identify and lead opportunities for account expansion, including service line growth, new market entry, and testing new platforms.
• Provide strategic oversight and guidance to team members in campaign planning, ensuring alignment to best practice and business goals.

Campaign Management and Execution

• Oversee end-to-end execution of digital performance campaigns across platforms such as Google Ads, Meta Ads, TikTok, and Pinterest.
• Remain hands-on in-platform where required, this may account for up to 30% of the role, including direct campaign development, optimisations, and troubleshooting. The balance of in-platform vs. strategic work will flex based on account needs and channel lead coverage.
• Set and manage performance benchmarks, budgets, and KPIs, ensuring accountability and consistent campaign improvement.
• Conduct high-level campaign audits, providing strategic recommendations and interventions when performance is off-track.
• Develop and deliver performance reports with a focus on data-driven insights, identifying key opportunities for optimisation and scale.
• Partner with creative and content teams to ensure campaign messaging and visuals are aligned with performance objectives.
• Ensure advanced tracking is in place (UTMs, pixels, tag management) to enable accurate performance analysis and signal reliability.
• Stay at the forefront of platform updates and industry changes, proactively adapting strategies and sharing knowledge internally.

Client Relationship Management

• Act as the senior strategic contact for key client relationships, providing proactive leadership, performance insight, and long-term growth planning.
• Translate performance results into business impact and future recommendations, building trust and credibility with senior client stakeholders.
• Lead strategic performance reviews and quarterly business reviews (QBRs) with high-value insights and forward-thinking recommendations.
• Identify and address client risks or blockers early, guiding resolution with solutions-first thinking.
• Guide and challenge clients on performance strategy, ensuring plans are robust, scalable, and grounded in commercial value.

Team Collaboration

• Partner closely with channel leads when they are assigned to your accounts - providing account context, aligning on strategy, and ensuring channel-level execution ladders up to overall account performance. Act as the connective tissue between channel specialists, creative, and the client.
• Lead by example, demonstrating technical excellence, accountability, and high-quality client service.
• Mentor and support junior account managers and specialists, offering ongoing feedback, campaign guidance, and development planning.
• Conduct spot-checks, quality reviews, and technical audits to ensure standards are upheld across client work.
• Foster a culture of knowledge sharing, innovation, and continuous improvement across the performance team.
• Support onboarding and training of new team members, setting expectations for delivery quality and client communication.

Qualifications and Experience

• Minimum 4–5+ years of experience in digital performance marketing within an agency environment.
• Proven success managing large-scale, high-performing digital campaigns across Google Ads, Meta, TikTok, and Pinterest.
• Minimum 2 years in a client-facing performance or account management role.
• Strong track record of client growth, retention, and stakeholder management.
• Skilled in using data tools and dashboards (e.g. Google Analytics, Shopify, Supermetrics) to inform strategic decisions.
• Relevant certifications (e.g., Google Ads, Meta Blueprint) are desirable.
• Experience coaching and mentoring other team members, with demonstrated leadership qualities.

Skills and Competencies

• Strategic thinker with strong commercial acumen.
• Excellent written and verbal communication skills, including client presentation and performance storytelling.
• Deep platform knowledge and technical understanding of performance marketing mechanics.
• Proactive, solutions-oriented mindset with a drive for innovation and continuous improvement.
• Confident multitasker with the ability to lead multiple accounts or initiatives simultaneously.
• Collaborative and invested team player who thrives in a fast-paced, high-performance environment.

Key Relationships

• Internal: channel leads, specialists, creative and content teams, and broader account team
• External: client and platform representatives

Measures of Success

• Achievement of campaign performance goals across client portfolio
• High levels of client satisfaction, retention, and growth
• Demonstrated strategic impact on account direction and outcomes
• Positive internal feedback on leadership, mentorship, and collaboration
• Evidence of proactive problem-solving and performance innovation
• Delivery of high-quality, error-free campaign execution and reporting
• Consistent application of best practices across performance accounts
• Contribution to the professional development and upskilling of the broader performance and/or account team
• Active knowledge sharing and thought leadership within the agency

What's on offer

We love the thrill of agency life – it's fast-paced, dynamic, and rewarding. We appreciate the challenges too, so we value work-life balance and approach everything thoughtfully. Other reasons our team loves working at Thoughtful include:

• Opportunity to advance your career as the company grows
• Regular in-house training from industry leaders
• Performance incentives for exceptional work
• Flexible working options and wellness leave
• Generous gifts from awesome clients
• Regular social events and free Mecca coffee all day!

Our hiring approach

We've designed our recruitment process to be open, supportive, and thoughtful of your time. Each stage is an opportunity for us to get to know each other better and make informed decisions. We'll typically follow the steps below:

• Screening: Our hiring team will review your CV, cover letter, and screening questions.
• Technical Interview: We'll go deep on your technical skills, experience, and special talents. You may be asked to do a case study or take-home task, but we'll let you know beforehand.
• Culture-Fit Interview: This interview is designed to help us assess alignment on core values and ways of working.
• Reference Checks and Offer: At this final stage, we'll do reference checks with two contacts before extending you an offer.

Don't tick all the boxes? While a stellar CV and experience are important, we care more about you, the person. If you're passionate about e-commerce, digital marketing and delivering exceptional client results, we'd love to hear from you.