Head of Ecommerce

Overview of the role

Reporting to the Global Digital Manager you will drive & lead the management & maintenance of the AU & NZ including new US/UK websites . Working collaboratively across the business you will play an active role in the strategic map whilst providing a superior ecommerce experience. This is a strategic level management role, with a hands on approach.

You will have up to 5 direct reports reporting to you.

Responsibilities

Trade and Sales

Drive online sales to help meet financial targets and profit budgets. Trading the Online businesses (multi countries) to hit financial targets

• Review sales by week by day by promotion to agree future activity ahead of monthly projections.
• Tracking sales performance to budget, forecast & LY by promotion and key web metrics
• Proactively identify tactical opportunities to drive trade & sales uplift
• Develop strategic plan to increase traffic & convert online sales by channel
• Prepare budgets, forecasts and trade estimates as required
• Daily/Weekly/Monthly ecommerce sales reporting & analysis, providing actionable insights
• Understanding category performance and providing insights
• Monitor industry, online and mobile shopping trends, maintaining knowledge of competition and awareness of ecommerce opportunities
• setting up new websites for Australia/NZ

Digital Marketing

Implementation of digital and content marketing plan

• Manage Email Marketing strategies together with Marketing & CRM teams, including content, personalization & segmentation strategy, re-engagement plans and driving the acquisition of new sign ups

Working with the E-Commerce teams to develop and execute trading calendar programs

• Review and report on performance of content related marketing to the broader business

Product Management

• sales & profit growth through product & merchandise strategies
• Work closely with Buying & Planning teams on strategies that optimize online product assortments in key trading periods
• Develop & drive strategic merchandising strategy onsite

UX & Conversion Rate Optimization

Create a leading edge analytical, test and learn culture, delivering elevated & optimized online experience

Actively apply customer insights and business performance data to identify areas of opportunity

• Lead website updates and initiatives to constantly improve the customer journey and tactics to increase conversion, reduce bounce rate and cart abandonment
• Partner with external Agency to develop and execute a comprehensive CRO plan to improve customer experience and site usability to drive conversion increase

To be successful in this role

• You will have 5- 7 years in an ecommerce management role
• fashion background
• Experience in building and testing new programs
• You are a trader
• experience in shopify
• global experience will be highly regarded
• Proven experience in a growth results
• this is a 5- day in office role based in Melbourne Inner City

If you feel this role could be an amazing role for you, and you enjoy a fast pace, hands on role and you have the above skillset, please APPLY now:

Only candidates with the above experience will be considered and contacted for this role.

APPLY NOW..

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