Store Manager

At Bailey Nelson, we’re on a mission to change how people see the world and how the world sees them. We’re a down-to-earth team that’s obsessed with improving every day, and we’re growing fast.

We’re looking for a driven, people-first Store Manager to take the reins at our brand new St Kilda store set to open early September 2026! This is your chance to lead a passionate team, deliver exceptional customer experiences, and make a real impact.

What’s in it for you?

• OTE $ $100,000 (Base + Super + Monthly + Annual Bonus + Profit bonus) (monthly & annual incentives)
• Real opportunity to earn more as you perform
• Leadership development programs to grow your career
• Annual 3-day Leadership Conference with the AU/NZ team where you will be part of broader business discussions as well as a chance to let your hair down and celebrate being part of BN with the entire AU NZ Leadership Team.
• Access to world-class training and development tools
• A monthly allowance for your store to reward, incentivise and recognise your team.
• 2 free pairs of glasses per quarter product allowance so you can rep the brand in style and a year's supply of contacts!

What you’ll be doing

• Lead, coach and inspire your team to deliver outstanding customer experiences
• Drive sales performance and smash targets
• Create a high-energy, positive store culture
• Partner with your Optometrist to grow both retail and clinical success
• Run a smooth, efficient operation—without ever compromising on service

What we’re looking for

• Proven Store Management experience in Optics or Retail at a Senior Store Manager level (or equivalent)
• Experience in optics is highly regarded; alternatively, if you have supervisory or management experience in retail, hospitality or similar and are keen to learn - we are keen to teach! so we strongly encourage you to apply.
• Someone who feels at home with our values: tight-knit, down-to-earth, and constantly improving
• A passion for delivering exceptional customer experiences
• Confident in driving sales through honest, well-judged recommendations
• High energy and adaptability in a fast-paced environment
• Strong leadership skills - you know how to motivate and develop a team
• Commercial mindset with a drive to achieve results
• A confident leader who enjoys developing others

This is your chance to step into an exciting role, elevate your leadership career, and be part of a brand that’s growing fast.

Ready to frame your future? Apply now.

Bailey Nelson is proud to be an inclusive, diverse workplace. We welcome applicants from all backgrounds and identities.