CRM Specialist

The Creative Store

www.thecreativestore.com.au

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CRM Specialist

Our client is a highly successful, fast-growing fashion e-commerce brand located in Alexandria, Sydney. This is a senior-level role, where you will work in-house full-time, driving the brand’s digital marketing strategy across paid, social, and search channels.

The CRM Specialist will support the company’s CRM strategy across their global markets, with a focus on customer acquisition, loyalty, retention, and market expansion. Reporting to the Performance Manager, this role will work closely with cross-functional teams in marketing, data analytics, and creative to deliver results aligned with the brand’s ambitious growth goals. They will build data-driven, customer-centric campaigns and initiatives to enhance customer lifetime value, increase market share, and ultimately, drive consistent YoY revenue growth.

Key Responsibilities

Global CRM Strategy & Execution

• Work closely with the Performance Manager to design and lead CRM initiatives across the brand’s key markets, building localised communication funnels for new and existing customers.
• Develop strategic actions for the year to support the business’s YoY growth goals.
• Drive initiatives to increase customer acquisition, engagement, retention, and loyalty across key markets.
• Build personalised campaigns based on customer segmentation and lifecycle stages.

Data Insights & Optimisation

• Analyse customer data and key performance metrics to generate actionable insights – to be actioned within CRM and wider marketing campaigns.
• Use customer behaviour, transactional data, and market trends to refine segmentation and targeting strategies.
• Partner with data teams to enhance CRM platforms and tools for improved reporting and measurement.

You will:

• Be a motivated team player who empowers others to perform at their best and fosters a culture of collaboration and growth.
• Have strong analytical skills to assess market trends, competitor activities, and consumer behaviours, using data-driven insights to inform decisions.
• Have exceptional interpersonal skills to cultivate and maintain positive, productive working relationships with internal and external stakeholders.
• Have demonstrated ability to plan, allocate, and manage budgets effectively to optimise resources and outcomes.
• Thrives in challenging or high-pressure situations while maintaining a focus on achieving objectives.
• Be highly detail-oriented with the ability to manage multiple projects and competing priorities simultaneously.
• Have outstanding written and verbal communication skills, ensuring clarity and impact across diverse audiences.

If you have a love of fashion, experience working with large budgets, fashion, beauty, lifestyle brands, and a high knowledge of Klaviyo, CRM experience, with 5+ years of experience in an e-commerce environment, we would love to hear from you – apply now. Reference #39535.

Send your CV to Louise Lawton at The Creative Store, email ***email_hidden*** or for further information call The Creative Store on (02) 8278 7514.

We will only review candidates who have a valid work permit / working rights for Australia.

Due to the volume of applications, we can only reply to candidates who are suitable for our current roles.

Visit The Creative Store website www.thecreativestore.com.au to view all our jobs online.