Head of Ecommerce

Outcast Clothing is a fast-growing global eCommerce fashion brand with offices on the Gold Coast and in Los Angeles. We create bold, statement fashion for confident, fearless women and are driven by creativity, growth, and a people-first culture where ideas move quickly and collaboration matters.

We are looking for a commercially driven and strategic Head of Ecommerce to lead and scale our global ecommerce function. This is a high-impact leadership role responsible for driving ecommerce growth, optimising the customer journey, and leading the performance of our global online business. You will work cross-functionally with Digital, Marketing, Creative, Buying, Product, Operations, and Technology teams to deliver best-in-class ecommerce experiences that balance brand storytelling with commercial performance.

Key Responsibilities

• Lead and execute Outcast’s global ecommerce strategy

• Drive revenue growth, conversion, AOV, retention, and overall site performance

• Oversee the end-to-end customer journey across all regional websites

• Lead and develop the Ecommerce and CX teams, creating a high-performance culture

• Optimise onsite experience across desktop and mobile, including UX, navigation, checkout, and merchandising

• Lead onsite trading, product merchandising, and conversion rate optimisation initiatives

• Partner closely with Brand and Creative teams to deliver compelling onsite storytelling and campaigns

• Collaborate with Marketing, Product, Buying, Operations, and Technology teams to deliver seamless launches and trading moments

• Analyse customer behaviour, performance trends, and market opportunities to drive growth

• Work closely with Tech and Digital teams to prioritise and deliver site enhancements

• Champion a seamless and elevated customer experience from landing page through to post-purchase

Skills & Experience

• 5+ years’ experience in ecommerce leadership roles, ideally within fashion, apparel, or high-growth consumer brands

• Proven experience scaling a global ecommerce business in a fast-paced environment

• Strong commercial acumen with deep understanding of ecommerce KPIs including conversion, AOV, retention, and revenue growth

• Extensive Shopify Plus experience and understanding of the ecommerce/martech ecosystem

• Demonstrated experience building, mentoring, and leading high-performing teams

• Highly analytical with strong reporting and data interpretation skills

• Ability to balance strategic thinking with hands-on execution and problem solving

• Excellent communication and stakeholder management skills

• Genuine passion for fashion, customer experience, and brand storytelling

Why Join Outcast?

At Outcast, we move fast, think big, and back creativity. This is an opportunity to join a global fashion brand during an exciting stage of growth and play a key role in shaping the future of our ecommerce experience worldwide. You’ll work alongside passionate, ambitious teams in a collaborative and fast-paced environment where ideas are encouraged and impact is real.

Perks

• Generous employee discounts

• Team events and social activities

• Dog-friendly office

• Fully stocked pantry with snacks and beverages

• Birthday leave to celebrate your day

• Hybrid working model + so much more