Psychology Masters Graduate/Student Placement Online Learning & Coaching Program Development

About You

You are a psychology graduate/master's student looking for practical consulting experience in designing, developing, and launching an evidence-based, psychologically-informed online learning and coaching program.

You'll be energised by the power of digital marketing, content creation, instructional design and online learning — always exploring innovative ways to connect with, educate, and inspire people through these platforms.

About the Role

You will work closely with a registered and endorsed organisational psychologist to design, refine, pilot, and launch an evidence-based, psychologically-informed online learning and coaching program.

For Master's Students

The placement will involve the development of a report that includes an outline of recommendations.

There may be the opportunity to be involved in the implementation of the recommendations at the completion of the placement and the launch and delivery of the online learning and coaching program.

Key Responsibilities

1. Research Best Practice and Benchmarking

• Research online learning technologies and compare features, user interface, flexibility, pricing, etc.
• Research benchmarking and best practice in online coaching and learning programs.

2. Content Creation/Learning Material Development

Finalise online course structure and content, including the development of a library of resources and information.

Research and content generation: Translate complex evidence-based psychological concepts (e.g., ACT, CBT, Positive Psychology, stress management, resilience building, emotion regulation) into clear, actionable and engaging learning materials.

Format Development: Create various content formats, e.g., online course modules, workshop outlines, infographics, video scripts, blog posts, interactive resources, e-books.

Instructional Design: Apply pedagogical and adult learning principles to structure content for maximum comprehension and retention by a lay audience. This will include:

• conducting learning needs analyses for specific client groups,
• designing and refining evidence-informed psychological programs and frameworks,
• translating assessment, consultation, and research insights into structured, usable interventions and tools, and
• supporting the execution and improvement of activities, including pilot testing and feedback processes.

Quality Assurance: Ensure all content and output are scientifically accurate, theoretically and ethically sound, and adhere to brand voice and quality standards.

Finalise the coaching program structure and content, including activities, templates, workbooks, etc., that will integrate with the online learning program.

3. Marketing Plan and Social Media Strategy and Execution

Develop a Marketing Plan and Social Media Strategy, including social media content, with a focus on the launch of the program, as well as the ongoing calendar. Note: The execution of the Marketing Plan and Social Media Strategy will be in collaboration with a social media agency.

• The Marketing Plan, Social Media Strategy and Execution involve the following activities:
• Audience Targeting: Analyse and understand the target audience (e.g., general public, managers, professionals, HR/WHS, workers' compensation insurance agencies, RTWSA, SIRA, Comcare, etc.) to tailor content and messaging for specific platforms and demographics.
• Strategy & Calendar: Develop and manage a comprehensive social media content calendar across platforms (e.g., Instagram, Facebook, YouTube, LinkedIn, TikTok) to effectively promote the learning and coaching program.
• Content Production: Create visually appealing and compelling social media assets (i.e., graphics, short videos, captions) that drive traffic and conversions. Proficiency in tools like Canva or Adobe Creative Suite is an advantage.
• Performance Analysis: Monitor and report on key social media metrics (e.g., engagement, reach, conversion rates) and use data-driven insights to refine the strategy and content.
• Community Engagement: Actively engage with followers, respond to comments and messages, and foster an online community around the wellbeing topics.

Qualifications & Skills

Required:

• Education: Graduated or currently enrolled in a Master’s degree program in Psychology (preferably Organisational), or related field.
• Psychological Expertise: Strong knowledge of contemporary theory and evidence-based practice in mental health and wellbeing. Experience providing coaching, psychological therapy/counselling would be ideal.
• Written & Verbal Communication: Exceptional ability to translate technical or academic language into accessible, consumer-friendly copy for both learning materials and social media.
• Influencing, Interpersonal & Customer Engagement: Strong ability to understand client needs and motivations, communicate in a warm and engaging manner, and contribute to the development of evidence-based, psychologically-informed content that connects with participants and supports enrolment, motivation, engagement and behaviour change. Ability to tailor communication and learning content to a wide range of audiences, including neurodivergent customers.
• Digital Literacy: Proven familiarity with major social media platforms and content creation tools (e.g., graphic design software).

Preferred:

• Experience in content writing, instructional design, or creating educational materials.
• Experience/coursework in digital marketing, social media management, or communications.
• Knowledge of SEO principles to optimise online content discoverability.
• A portfolio demonstrating prior creative content work (e.g., blog posts, infographics, social media campaigns).

What You Will Gain

• Direct experience applying advanced psychological theory in a practical, commercial context.
• Mentorship and guidance on translating academic knowledge into marketable products.
• A valuable portfolio of published learning materials and executed marketing campaigns.
• Flexible working hours to accommodate academic schedules.

Ready to help people thrYve?

If this role resonates with you, please submit your CV and a brief cover letter to ***email_hidden*** outlining your relevant experience, qualifications and skills, and why you are a perfect fit, and passionate about utilising digital technologies to promote evidence-based, psychologically-informed coaching and learning.