Head of Digital

A lot of agency leadership roles talk about “strategy” but still expect you to sit outside the detail.

This isn’t one of them.

This is a role for someone who genuinely understands how modern paid media and programmatic performance works under the hood — someone commercial enough to own margin and growth, but technical enough to challenge trading strategy, optimise performance and improve how the entire function operates.

You’ll step into a national leadership role overseeing programmatic and paid media operations across a growing agency environment, leading a team of digital specialists while working directly with the CEO to shape the next phase of growth.

The opportunity here is influence.

Not just over campaigns, but over technology, commercial outcomes, team capability and the future direction of the agency’s digital offering.

Why this role stands out

You won’t inherit a “set and forget” media function.

You’ll have the freedom to improve it.

You’ll lead a capable team while still staying connected to the technical side of media and programmatic performance.

And because this role sits close to leadership, your ideas won’t disappear into layers of approvals before anything happens.

There’s also a major focus on innovation.

The agency wants someone who can push capability forward through smarter use of ad tech, automation, reporting and attribution.

You’ll evaluate new platforms, improve ways of working and help the team stay ahead in a market that keeps changing.

What you’ll do

You’ll lead programmatic and paid media performance across the agency, ensuring campaigns are delivering strong results while maintaining profitable margins.

You’ll manage media pacing, forecasting and trading efficiency across multiple accounts and channels while identifying opportunities to grow client investment through stronger performance and strategic recommendations.

You’ll also drive adoption of new ad tech, automation and reporting capabilities to improve operational efficiency and campaign effectiveness.

Alongside this, you’ll mentor and develop a team of media traders and digital specialists, building capability, accountability and a strong performance culture.

You’ll also play a key role in client strategy conversations and new business pitches, bringing both commercial thinking and technical media expertise to the table.

What you’ll need

• Strong experience leading programmatic and paid media operations within an agency environment.
• Deep understanding of DSPs, media buying, audience targeting and performance optimisation.
• Experience managing significant media budgets and delivering against commercial or margin targets.
• A leadership style that combines accountability, coaching and collaboration.
• A commercially minded approach with the ability to balance client outcomes and agency profitability.
• Experience across ad tech, automation or advanced measurement platforms will be highly regarded.

For a confidential conversation, please reach out to Michael at Gybe Consulting on 0406 210 924 or ***email_hidden***

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