Brand Marketing Strategist

Two premium wellness brands. One strategic lead. Full ownership from day one.

A founder-led health and wellness group is looking for a Brand Strategist to take the marketing helm across two science-backed, premium supplement brands in the Australian and New Zealand market. This is a hands-on leadership role with real commercial accountability - you'll own brand positioning, user acquisition, and the full marketing P&L.

The brands sit at the intersection of health innovation and consumer technology. Think premium D2C, health-conscious audiences, and products backed by genuine science - not mass-market wellness.

What you'll own

• End-to-end marketing for two differentiated brands across ANZ - strategy through to execution
• User acquisition via content marketing, digital channels, and performance media
• Brand positioning, PR, and earned media strategy
• Social media strategy, content ideation, and community engagement
• Full marketing budget with P&L accountability
• Hands-on delivery across all workstreams - this is a player-manager role

What you'll bring

• A strong track record in brand building and digital growth in the ANZ health, wellness, or consumer goods space
• Deep expertise across content strategy, digital marketing, and PR - D2C or subscription brand experience highly regarded
• Comfort working in an agile, lean start-up environment with a high degree of autonomy
• An AI-native mindset - you actively use AI tools to amplify output and work smarter
• Commercial acumen and experience managing budgets against measurable growth targets

Your immediate priorities

• Optimise the D2C e-commerce operation
• Build media relationships and drive earned coverage to establish brand credibility
• Create genuine market buzz - through launch moments, partnerships, and content that cuts through

Why this role

• Work directly with the founder - You'll help shape the brand vision, not execute someone else's brief
• Full ownership - this is your marketing function to build. Strategy, creative direction, channel mix - it's yours to define and deliver
• Backed by agency support - you won't be doing it alone. You'll have external agency resources behind you to execute at scale
• Hybrid flexibility - split your time between home and the Sydney office
• Competitive salary

If you thrive in a founder-led environment where you can move fast, shape the strategy, and actually do the work - this one's for you.

reach out or apply - ***email_hidden***