Digital Product Lead - Platforms

At CSR, we're building a better future together.

We are a team of 2,600 people across Australia and New Zealand, and we are all collaborating every single day towards a shared purpose - 'Building solutions for a better future'. As a leading Australian Manufacturing business, we're at the forefront of developing innovative, sustainable, and high performing building products and systems.

At CSR, we put people first. We are committed to creating a safe, respectful, supportive, and inclusive working environment that enables everyone to feel valued, grow and truly thrive. We are committed to providing equal opportunity for everyone and welcoming people of all backgrounds, identities, experiences, abilities, and life stage.

The Opportunity

CSR is seeking an experienced

Digital Product Manager – Platforms to lead our digital platforms and drive customer demand, engagement and performance across our digital ecosystem.

This is a hands‑on role where you will shape CSR's digital marketing strategy, optimise customer experience and deliver measurable commercial outcomes across websites, platforms and digital channels.

Reporting to the Marketing Manager – Digital & Operations, you will you will lead the optimisation of CSR's digital platforms and contribute to digital marketing strategy lead a small team of digital professionals and external agencies to deliver best‑in‑class outcomes.

You will drive end‑to‑end digital performance across web, social, content, automation and paid channels, ensuring brand websites and the CSR master brand site continue to grow, evolve and deliver ROI.

Key Responsibilities

• Create and execute CSR's digital marketing - platforms strategy
• Lead a small high‑performing team of digital professionals
• Drive customer demand across web, social, SEO, SEM and paid media
• Manage and optimise digital platforms, tools and customer experiences
• Deliver digital communications, programs and campaigns aligned to CX
• Provide thought leadership on emerging technologies and best practices
• Manage digital agencies to maximise ROI and performance
• Lead marketing automation and CRM integration (incl. Campaign Monitor)
• Drive targeting, segmentation and personalisation for optimal ROI
• Track performance and deliver reporting, insights and analytics

About You

You're a commercially minded digital leader who is technically savvy, insights‑driven and comfortable working hands‑on with digital assets and data.

You Will Bring

• 5+ years' experience in digital marketing, product or platform management
• Experience working with CMS platforms (e.g. Sitecore or similar)
• Experience managing agencies and digital delivery
• Strong understanding of SEO, paid media, and content workflows
• Familiarity with marketing automation and CRM platforms

What We Offer

We strive to support your professional and personal growth. Here are some of the perks you'll enjoy as part of the CSR team:

• Supportive and collaborative culture that fosters innovation and inclusion. You'll be surrounded by talented colleagues who are passionate about their work and committed to helping each other succeed.
• Care and wellbeing offer includes up to 14 weeks of paid parental leave, 52 weeks of superannuation payment, and access to an employee assistance program.
• Rewarding career with on-the-job learning, development, and upskilling opportunities within and across our brands

How To Apply

If you're a digitally savvy Digital Marketing Manager who enjoys blending strategy, technology and execution, we'd love to hear from you. Just click on the Apply for this job button and help shape CSR's digital platforms and customer experience.