Brand Marketing & Influencer Coordinator

About the Role

The Brand Marketing & Influencer Coordinator supports the Head of Brand Marketing and broader team (brand, digital and creative) to plan and execute marketing and content initiatives across all channels.

This is a hands-on, fast-paced role where no two days are the same. You’ll support influencer activity, content planning, PR moments and local marketing, helping bring campaigns to life from idea through to execution.

A key part of the role is supporting our influencer and creator programme, from assisting with outreach and gifting to tracking content and staying across what’s trending. We’re looking for someone who enjoys being across social media, has a natural interest in creators and content and is always noticing what’s new or gaining traction.

You’ll bring a positive, roll-up-your-sleeves attitude, strong organisation skills and the ability to juggle multiple tasks at once while keeping things moving.

About the Team

Part of the Brand Marketing Team within our broader Marketing Department, the Brand Marketing & Influencer Coordinator reports to our Head of Brand Marketing and works closely with our Brand, Digital and Creative teams.

Key Responsibilities

Campaign

• Support the Head of Brand Marketing to manage the workflow for the wider Marketing Department - ensuring all marketing campaigns and activities are delivered on time and to budget and that the strength of the team is leveraged to the fullest.
• Own and manage the upkeep of the Customer Experience Calendar, ensuring it is the single source of truth for all customer facing activity, and sharing out updates when changes are made for alignment and visibility.
• Own and track all milestone project dates with an understanding of the moving parts needed to manage campaign delivery.
• Responsible for keeping the team on track, and flagging any obstacles or delays in advance to ensure deadlines can be met, or contingencies made.
• Coordinate influencer & PR samples ensuring these arrive on time for Media / Influencer / Marketing initiatives, and are stored and maintained for future use.
• Coordinate our approvals process by involving relevant stakeholders.
• Assist the Head of Brand Marketing with retail marketing and supporting with any in store marketing activations as required.

Influencer & PR Coordination

• Create and maintain meaningful relationships with key influencers and talent agencies to foster long-lasting brand advocates.
• Facilitate talent reach outs, briefing, contract discussions, and ensure posting deliverables are met.
• Stay informed about emerging influencers, trends, and shifts in the influencer marketing space across all platforms.
• Assist with reporting on monthly influencer activity and press mentions.
• Respond to press enquiries and facilitate media loans as part of the PR strategy.

Local Area Marketing

• Support the execution of initiatives to increase awareness and traffic for our growing fleet of retail stores.

Administration

• Support the wider Marketing Department with ad-hoc administrative tasks where necessary, and managing the receipt and tracking of invoices and expenses related to brand marketing activity.
• Work collaboratively with the wider marketing department in managing campaign tasks and timelines in ASANA.

Personal Leadership

• Create a safe and open environment that fosters creativity - allowing for fearless innovation and ideation.
• Take a proactive and solution-focused approach to projects and tasks.
• Build strong cross-functional relationships, both internally and with external agencies, to collaborate and influence key stakeholders.

About You

• Relevant tertiary qualification with ideally one year of experience in a marketing or office-based role.
• A deep understanding of the influencer landscape and social media platforms like Instagram, Facebook and TikTok.
• Highly organised with exceptional time management and the ability to multitask in a fast-paced environment.
• Strong written and verbal communication skills with a talent for building cross-functional relationships.
• Motivated, confident, and proactive with a solution-focused approach.
• A genuine interest in the home and fashion industry.

It's the nature of Sheet Society to grow and evolve, and as such your role may evolve too.

Additional responsibilities or duties may be included within the scope of this role at any time to meet the needs of the business.

Why You'll Love It Here

At Sheet Society, it’s more than a workplace, it’s a community. With that in mind, we’re committed to making sure our employees are as happy in the workplace as our customers are in bed. Which is why our perks include:

• Onsite parking and great public transport links to our head office in Brunswick
• Sweet Dreams Day - a day off on your birthday
• Adaptable working arrangements with focus-day Wednesdays
• A fun social calendar, with jolly-trolly celebrations
• Communal kitchen providing breakfast, all the snacks and lots of coffee
• Career Development
• Generous staff discounts
• Dog-friendly office
• Two paid wellness days off per year

Our Values in Action

Good Humans: We’re Good Humans, and we do our best to do good in business too. We bring our best selves to work, for our customer, team, and the world around us.

Driven Dreamers: We always innovate, and that goes beyond the bed. We push the boundaries to turn our dreams into your reality.

Authentic Achievers: We pull up our sleeves and get the hard work done, without the fuss. We know who we are, and we work to make the bed better — for everybody.

Support Crew: We’re committed to you, and your sleep. Whether it's a great product, or great service — and when things don’t go to plan, we’re here to make it right.

Ready to Join the Dream Team?

When applying be sure to include your resume and cover letter that showcases why you're the ideal fit for Sheet Society.

Applications close end of day Wednesday 20 May, 2026. Shortlisting of candidates will commence prior to this date, so please don’t delay submitting your application.

Let’s make every third of our lives spent in bed not just comfortable, but unforgettable. Hop on board and let’s shake up the world of retail together.

We are proud to be an equal-opportunity employer that seeks to recruit, develop and retain the most talented individuals from a variety of backgrounds. We therefore encourage applications from all genders, races, religions, ages and sexual orientations, as well as parents, veterans, people living with disabilities, and any other groups that could bring diverse perspectives to our business.